Education

5 ways to simplify your admissions process with HubSpot

Learn how to simplify your organisations admissions process with HubSpot CRM. Capture leads, automate tasks, personalise messages, and gain valuable insights to improve your strategy.

We know admissions season can be a whirlwind! Between managing applications, conducting interviews, and keeping in touch with prospective students/families, it's easy to feel overwhelmed. But what if you could simplify your admissions process? With HubSpot, you can!

Here are five key ways HubSpot can simplify your admissions process:

1. Capture leads with ease: Ditch the paper forms and say hello to user-friendly online forms. HubSpot allows you to design customised forms that collect all the essential information you need from potential applicants. The best part? Once a form is submitted, HubSpot automatically creates contact records in your CRM, eliminating manual data entry and saving you precious time.

Form submission on HS for Admissions blog

 

2. Organise your applicants: Gone are the days of juggling spreadsheets and sticky notes. HubSpot offers a dedicated pipeline within its CRM specifically designed for admissions. This pipeline allows you to visualise the progress of each applicant, from the initial enquiry to acceptance. Easily assign different stages in the pipeline, such as "Submitted Application," "Interview Scheduled," and "Decision Made," so you can keep track of where each applicant is in the process.

Admissions pipeline for blog

 

3. Automate repetitive tasks: Let HubSpot handle the mundane tasks so you can focus on building relationships with potential students and/or families. Set up automated workflows to send follow-up emails to applicants, schedule interview reminders, and even notify admissions staff when applications are received. This frees up your team to focus on personalised interactions that make a real difference.

Keep warm workflow for admissions blog

 

4. Personalise communication: HubSpot allows you to craft targeted emails to each applicant based on their individual needs and interests. Say goodbye to generic, one-size-fits-all emails. With HubSpot, you can personalise your communication based on factors like the program they applied to, their academic background, and even their expressed interests. This personalised approach helps you stand out from the crowd and increase engagement with prospective students.

Marketing email example for admissions blog

 

5. Gain valuable insights: Every interaction with an applicant is a valuable learning opportunity. HubSpot's intuitive analytics dashboards allow you to track vital admissions data, like conversion rates, application sources, and even monitor the time taken to to convert from enquiry to acceptance. This data provides powerful insights that help you constantly improve your admissions strategy for future seasons. See some examples below:

Reporting - admissions blog

 

Bonus Tip: In addition to the points above, consider using HubSpot's marketing automation features to create targeted campaigns for different applicant segments. For example, you could create a campaign specifically for high school seniors or another for students interested in a particular program. This targeted approach can dramatically improve your conversion rates.

By implementing these steps with HubSpot, you can breathe new life into your admissions process. Say goodbye to the chaos and hello to a streamlined, efficient system that helps you attract the best students to your organisation.

How can HubGem help? 

We are Diamond HubSpot Solutions Partner, recently accredited for our onboarding, specialising in the implementation of HubSpot CRM into schools, colleges, universities, training providers and any organisation serving the education sector. We have worked with 100+ education organisations to help in the alignment of marketing and admissions teams through the use of HubSpot. 

Ready to streamline your Admissions process with HubSpot?

HubSpot can be your secret weapon for a smooth and successful admissions season. We offer a free consultation to discuss your specific needs and showcase the platform's capabilities. Let us show you how HubSpot can simplify your admissions process and help you attract the best students to your organisation!

Book a call

Similar blog articles: 

➡️ What is the HubSpot meetings tool and how to make the most out of it?

➡️  How can HubSpot Lead Scoring be best used within education organisations?

➡️  What is HubSpot?

 

Chloe Snedden

Chloe Snedden

Chloe is a Senior Business Development Consultant. Chloe has an array of skills and knowledge and a solid background in Early Years Education with the understanding of the importance of having a seamless system within the industry.

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Are you ready to ditch clunky systems and spreadsheets?

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