Regular vs Automated Marketing Emails in HubSpot

Your communication strategy will lay the foundation of the relationships you build with your parents and students. It's so important to keep them updated, and to continue to provide value through personalised and timely follow ups, responses and reminders. Let's take a look at how you can leverage HubSpot's email marketing tool to enhance your marketing and communications!

Understanding Regular vs. Automated Emails

The difference between regular and automated emails is significant and can greatly impact your communication strategy. Regular emails, often referred to as manual or one-off emails, are crafted and sent individually, allowing for a high degree of personalisation and immediate relevance. These emails are typically used for specific, time-sensitive communications such as announcements, or updates.

On the other hand, automated emails are pre-written and set up to be sent automatically based on certain triggers or actions taken by the student or parent. This could include welcome emails for new students, follow-up emails after enquiry or application form submissions, or reminders for upcoming events.

Automated emails are highly efficient for maintaining consistent communication and nurturing your students, including your Alumni, over time without the need for constant manual effort. Understanding the strengths and appropriate use cases for both types of emails can help you optimise your email marketing strategy and ensure that your messages are both timely and effective, providing maximum value.

Remember HubSpot's Flywheel methodology; attract, engage, and delight! This approach emphasises the importance of creating a seamless and positive experience for your audience at every stage of their journey. By focusing on attracting new parents and students, engaging them with relevant and personalised content, and delighting them with exceptional service and communication, you can foster stronger relationships and loyalty. Consider how you can use HubSpot's comprehensive marketing email tool to amplify your efforts in each of these areas. Through carefully crafted and strategically timed emails, you can boost your communications and student relationships by ensuring that your interactions are always meaningful, helpful, and aligned with the needs and expectations of your audience.

Once you know which type of marketing email you'll need to create, you can begin to build out your content. Consider using Smart content to display varying versions of the same email to students across year groups, or adding in personalisation tokens to directly address the parent. It's important to keep your communications as personal as possible, regardless of how they're sent!