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As a Platinum HubSpot partner agency in the UK, we've undertaken a lot of great HubSpot Academy courses and have compiled a list of our top 7 free online courses for your education marketing & admissions teams. And with HubSpot world certification week upcoming (2nd August - 6th August, 2021), what better time than to develop your skillset!
HubSpot initially created this event in 2020 as a one day initiative, however this has grown into a week long event in 2021! And better yet, HubSpot has announced that for every certification awarded, they will donate $5 to education focused non-profit Teach for all (up to $35,000), and if you undertake your certification in Australia or New Zealand, your donation will go to GO Foundation.
HubSpot was able to donate $20,000 last year to UNICEF, and hopefully this can be topped this year! So not only do you benefit from getting certified in some amazing courses... you'll be raising money for charity too!
Contents:
- Inbound Marketing
- HubSpot Marketing Software
- Content Marketing
- Email Marketing
- Social Media Marketing
- SEO
- Frictionless Sales
Inbound Marketing
This is one of HubSpot's most well known courses for all the right reasons. This in-depth course will provide you with a range of marketing tools that can be used to build the foundation of your inbound marketing strategy.
Who is this course for?
This course is primarily aimed at marketers. If you've not heard of inbound marketing or are a little unsure on the subject, this is the course for you! Inbound marketing is at the foundation of marketing plans around the world, and its primary focus is on building a buzz that draws people in. In this course it will outline what marketing assets are used to build that buzz, and how to use them effectively. Inbound marketing has the power to quickly grow your organisation when used effectively, which is why it's the first course on our list.
What will you learn on the course?
On this course you'll learn about the range of inbound marketing techniques, develop an understanding of the core tactics found in inbound marketing, and advance your skills if you're already familiar with inbound marketing. You'll learn about content creation, social promotion and lead nurturing to name a few.
How long will the course take?
This course resides on the longer end when compared to some of HubSpot's other courses. The course is approximately 4 hours long, and comprises of 8 lessons, 34 videos and 8 quizzes... But what can you expect from a comprehensive certification to turn you into an inbound marketing pro!
You can access this course here.
HubSpot Marketing Software
The HubSpot marketing software is very powerful when used correctly, and will help to make your marketing personalised, effective, efficient, and in some instances automated. It's a big platform and this course will help you understand the foundations and how they all work together.
Who is this course for?
This course is best studied by marketing managers initially so they're able to drip feed information down. Although if your whole marketing team is going to be using HubSpot for its marketing capabilities, we'd suggest involving your entire marketing team on this course.
What will you learn on the course?
On this course you'll get a full introduction to the HubSpot marketing Hub and all of its tools. You may already be familiar with the marketing tools, but often tools can be used in ineffective ways that don't utilise the full power of the tool. This course also features a case study of how to use the Marketing Hub, so you can get a deeper understanding of the tools in practice and then transfer them over to your own organisation.
How long will the course take?
This course is around 3 and a half hours long, and it comprises of 14 lessons, 71 videos and 11 quizzes.
You can access this course here.
Content Marketing
This course links in some ways to the inbound marketing course mentioned earlier, however it's a more specific course in terms of the actual content you should be creating. This course will help you create content that works, for both humans and search engines.
Who is this course for?
This course is primarily aimed at marketing teams, teams focussed on an inbound approach, and of course content producers. If you're struggling to make effective content and struggling to get it out in an organised and timely manner, this course is for you.
What will you learn on the course?
On this course you'll learn how to develop a content creation framework which will help you to pump effective content out on a consistent basis. Pushing great content out can be tough, and it can seem even harder when you have to do it regularly, thankfully this framework will aid you in this ongoing endeavour! You'll also learn how to create content that is loved by humans and tailored with effectiveness in mind for SEO.
How long will the course take?
This is a densely packed course with a lot of valuable information, and as a result it is just over 6 hours long, comprising of 12 lessons, 56 videos and 11 quizzes.
You can access this course here.
And if you're interested in a more education industry-specific take on creating content that converts, we've got you covered with one of our previous blogs that you can read here.
Email Marketing
Email marketing is a key component of many marketing plans, and rightfully so as when it's used correctly it becomes a great way to target your current customers and nurture your leads. Nailing your email marketing strategy will help you grow your organisation and build trust with your contacts - you can even apply what you've learnt with the email marketing tools that come free in your account!
Who is this course for?
This course is great for anyone that works in marketing, and holds value for anyone developing a marketing plan. Email marketing is one of the most in-demand skills in digital marketing, and learning how to do is effectively is a lifelong investment in yourself.
What will you learn?
In this course you'll learn all of the fundamentals of email marketing and you'll be able to apply is straight away in HubSpot's free email marketing tool. You'll learn how to develop a great email marketing strategy that's is built from contact management, segmentation, email deliverability and the analysis of your email effectiveness to name a few!
How long will this course take?
This course is just over 3 hours long, with 9 lessons, 28 videos and 9 quizzes - this is all it takes to become an email marketing pro!
You can access this course here.
Social Media Marketing
Social media has quickly become one of the most relevant channels in marketing, and this certification has everything you need to build a strong foundation and develop an effective social media strategy. Social media goes hand in hand with inbound marketing and will help drive your marketing plan as a whole, with specific targeting you'll be able to attract new customers and build loyalty.
Who is this course for?
It'll come as no surprise that this course is for all of the social media marketers out there, but as mentioned earlier, social media holds a lot of value in a marketing plan and therefore this course is great for anyone that works in marketing (or is aspiring to work in marketing).
What will you learn?
Within this course you'll learn to develop an engaging and effective social media strategy. This course will cover setting up social listening and moderation, creating social content, extending your reach, excelling in digital advertising and measuring ROI amongst many other skills.
How long will this course take?
This course is just over 4 hours long, with 8 lessons, 40 videos and 29 quizzes.
You can access this course here.
SEO
With 67% of all clicks going to the first five organic search results on Google, it's clear why SEO is important. SEO has become increasingly complex over the years as search engines become smarter, but ranking on the first page of Google isn't an impossible task.
Who is this course for?
This course is great for marketers and content creators, and to be honest it's probably a good topic for everyone to be clued up on. Often marketing teams call on people from other departments to write content for a website or blog, in which case having a whole team clued up on SEO might save the marketers from optimising every blog sent their way.
What will you learn?
In this course you'll learn to evaluate and improve your website's SEO (which means ranking higher)! You'll develop and understanding of backlinks and how to build them to scale and increase your website's visibility on search engines. You'll also learn how to effectively use insights from keyword research to improve your search performance.
How long will this course take?
This course is a little shorter than the others mentioned so far which is great if you want your whole team to learn SEO. The course is just over two hours long, and has 6 lessons, 24 videos and 5 quizzes.
You can access this course here.
We've also written a blog for education industry-specific SEO, with three actionable tips you can implement straight away - read the blog here.
Frictionless Sales
We're rounding this list up with a bit more of a sales focussed course, that's also the shortest course in the list. So if you find yourself proficient in all of the above courses, then why not hone in your sales skills too? This course will help you understand the shift from the sales pipeline to the flywheel. This course looks into friction and force in sales; often increasing the force of a sales team to move round the flywheel is easy, but understanding how to remove the friction is sometimes less clear.
Who is this course for?
This course is primarily for sales managers who can direct their sales team and help them move customers around the flywheel with ease. We've included this course in a marketing based blog for a reason though, having a great understanding of the flywheel and why centralising the customer experience is important will help tenfold with your marketing.
What will you learn?
In this course you'll learn how to remove friction from your sales processes so your sales team can spend more time selling. As mentioned earlier, you'll develop your understanding of the flywheel and how to keep your sales processes customer-centric. You'll also be able to align your sales team with your target buyer to sell with effectiveness, and encourage learning and education amongst your team.
How long will this course take?
This course is 1 hour long, including 3 lessons, 12 videos, and (you might be happy to hear) no quizzes!
You can access this course here.
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We can help you implement the teachings from these certifications specifically to the education and non-profit sectors, click the button below to have a chat with one of our experts... and if you're just getting started with HubSpot feel free to ask our team about our HubSpot guided client onboarding!
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