Why Schools should use HubSpot

Most education providers use a comprehensive student management information system (MIS) for their day-to-day student monitoring and central database but more schools, colleges and universities are now moving towards having a separate system for managing marketing efforts and enquiry data.

HubSpot tools are designed for organisations of every shape and size, they are designed to grow with you. From the free CRM tools, through to Enterprise products for the largest of businesses.

HubSpot can help schools to manage enquiries and nurture relationships with prospective students and their parents.

Use the Marketing Hub to attract the right traffic to your website, easily identify the prospects that are most likely to convert and nurture them with personalised and tailored content at every step of the way. From engaging web and social content, to personalised email marketing campaigns.

Use the CRM and Sales tools to continue the conversation and guide your students through the admissions process. Give your teams the tools they need to collaborate at every step of your customer’s journey, from Marketing teams to Registrars, Senior Leaders to School Administrators.

Streamline your school's internal processes using automation to relieve your teams of repetitive manual tasks and free up valuable time. Use one tool for every part of your marketing and admissions journey; no more hopping between analytics tools, email marketing platforms and spreadsheets of data. Using HubSpot will make the process work smoothly for every relationship, from prospective students and parents, to agents, businesses, alumni and feeder schools.

Gather valuable feedback on your customer’s experience at every stage. Automate feedback surveys to prospects who have recently visited you, had a taster experience or started your admissions process. Use this feedback to build ongoing review and improvement into your service – putting your customer first.

Here are our top 10 reasons we love HubSpot for education marketing.

Contact us to discuss your growth goals and how we can help.