10 reasons we love HubSpot for education marketing and you should too!

There are so many ways that HubSpot can help you to streamline your marketing efforts for education, we wanted to share a few of our favourites.

Collaboration with other staff

From Senior Leaders to Admissions, and Academics to Marketeers, you can work closely with anyone who has an interest in your incoming students and communication - all in one place. This works really well for making sure that everyone who communicates with the prospective student is managing that communication on one central location. If a member of your marketing team speaks to the student at an Open Day, they can note the conversation in the contact record. When a Receptionist takes a call from the student, they can log it, and when you Principal has a meeting with them, he can note his thoughts. One central record for everything.

Find out more about the power of the contact record.

Better lead management

By keeping your marketing and admissions efforts in one central place, you can offer the best possible experience for your prospective students. With list segmentation and automation, you can make sure your contacts receive the right content at the right time in the right way. Step away from massive spreadsheets and data headaches by bringing every step of your admissions journey into one place.

Automation of manual tasks

Effective communication takes a lot of time and effort when done properly. When you embrace automation, you free up a lot of time and your contacts will be delighted with the level of service they get. From emails to task creation, contact property updates and more, introducing some automation will ensure that those time-consuming manual tasks are completed without you lifting a finger.

Easy personalisation of emails

A truly inbound approach puts your customers first every time. By personalising emails based on any of the properties in your CRM, your emails will be tailored to the recipient every time. Personalisation of emails also reduces the risk of making mistakes or typos!

Improved communication

Between colleagues, teams and of course with your contacts. Using HubSpot for your CRM as well as for your marketing efforts allows your teams to see real-time updates on the actions of your customers and colleagues. If a prospective student has recently visited your 'Scholarships' page a number of times, you can get in touch to recommend that they apply. Collaboration and communication will set your organisation apart from the competition.

Conversations come first

HubSpot offers a wide range of ways to communicate. You can integrate your social media accounts, live chat and emails so that they all feed in to one conversations inbox. Your prospective students will get the same high level of service no matter where they choose to have their conversations - from Facebook Messenger to your website's live chat function. Assign conversations to team members to streamline your processes and monitor everything straight from the conversations inbox.

Streamlined admissions process

Step away from paper forms completely by using HubSpot forms on your website for your admissions processes. Then the data submitted goes straight into your CRM for you to communicate, report, analyse and collaborate!

Clear insights and analytics

Bring all of your reporting together. Customise your own dashboards to show website analytics, social reporting, conversion rates from enquiry to enrolment, ROI and more. No hopping around!

Free staff training/professional development

The HubSpot Academy is a great free resource for your professional development. There are hundreds of lessons, certifications and downloadable resources on every aspect of marketing, sales, website, social media and more. The Academy is a fantastic platform to keep your marketing and admissions team's skills up to date.

Happier customers

Using HubSpot to get your marketing, admissions and service right will lead to happy students. Happy students give good reviews and will recommend you to their friends. Using happy customers to drive your marketing flywheel is the fundamental concept of inbound marketing and the key to growing your school, college or university.

Ready to see if HubSpot and HubGem can help your marketing efforts? Arrange a free initial exploratory call with one of our consultants, using the button below!