With sustainability being such a hot topic globally, sharing your school's efforts across your digital platforms is a great way to show prospects your priorities and celebrate the efforts of your students.
Get your students to contribute to your school's blog with their thoughts on your new waste disposal system, post a video on Facebook introducing your bike-to-school scheme or encourage your school community to get involved in local initiatives to make a difference and document them on your website.
Involving all of your digital platforms is a simple way of showing everything you are offering. All of these platforms can be linked to show a cohesive structure; bio’s are the most effective way to do this!
These are just a few examples due to the nature of the platforms and the professionalism each one carries. Taking a unique approach puts you on the road to improved engagement with never ending benefits; improved reach, constant competitive advantage, etc.
More and more parents want their children to be well-rounded individuals and provide them with the best possible education. Doing something a little different to other schools in your area really can make all the difference. Personal development is linked with what you learn in school, so why not make everyone aware of everything you have to offer that not only benefits the students, but the community as well?
Education – awareness – action
Being able to easily measure your engagement is the ultimate goal, KPIs (key performance indicators) and CTAs (call to actions) are the way to do this. This means you will be able to see the improvement sharing your sustainability is doing straight away.
The more traffic you get onto your site due to interest in sustainability is one easy way to improve engagement. Some practices you should be promoting are:
Starting sooner rather than later is the best possible way to tackle trends; especially ones which will be relevant for a long time. Both the NUS and UNFCC state schools have a duty of care to their students to make them aware of prevalent environmental issues.
Ensuring your engagement stays high can be managed with the right strategies and tools, speak with one of our education marketing experts to learn more about what we can offer you.