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Open events play a key role in student recruitment in education - from nurseries through to universities. It's how our prospective families learn about who we are and what we offer. Often an open day is a key element to whether a student converts or not, so getting it right is key.
Marketing automation can transform the experience of your prospective families and guarantee personalised, timely communications at all stages of your customer journey.
A recent study from ProjectCo has shown that while 89% of people believe that effective communication is important, only 17% of people believe their own business’ communication is excellent.
Here's an example of how you can automate your open day emails to improve your communication:
With some carefully written emails with personalisation tokens pulled straight from your CRM, automation has the power to improve your open day communications (and visitor experience).
The example above could be fully automated and is very simple, but automation can be applied to whatever communication scenarios you can think of - as complex as you like! You could link a number of workflows together, have workflows specific to subject area interests and contacts can be enrolled in as many workflows as you require.
Automated communications can be a part of all stages of your prospects journey.
Marketing automation:
- Email drip campaigns
- Welcome emails
- Lead generation
- Data syncing
Sales automation:
- Pipeline stage transitions
- Task assignment
- Lead assignment
- Call scheduling
Service automation:
- Customer self-service
- Chatbots
- Knowledge article navigation
With better communication, reaching your audience at the right time and on the right platform, you will provide the best experience which will build trust in your brand and contribute to more enquiries that convert.
Find out more about how marketing automation, and CRM tools could support your student recruitment efforts. Get in touch using the button below.
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