September is a popular time for schools to choose HubSpot, here are some of the reasons why:
As a school marketer, summer is the ideal time to plan your marketing activities for the year ahead. When summer ends and the new term starts, new marketing budgets arrive and you can start to implement your new strategies for the year ahead.
Here are some reasons why schools benefit from choosing HubSpot in September:
Time to review processes - The systems your team have in place to manage your day-to-day processes mean the difference between working harder or working smarter. The new term is a time to reflect on these processes and identify where improvements can be made, you could look at:
- How digital tools can be used to handle some of the workload through automation or better data management
- How your various marketing efforts could be brought into one system to save you and your team time
- How you can align your department's goals with other departments (IT, Admissions, leadership...)
Strategic planning of the new academic year's activities -
Your next recruitment and admissions cycle is about the begin, now is the time to look at your goals alongside your schools' strategic direction. You may consider:
- Your content strategy across your various channels and audiences - thinking about how you can best attract new people to engage with your brand
- How you will measure success - what processes you will use to track the impact of your website, prospectus, events or advertising. Do you know your conversion rates from website traffic to enquiries? Or conversion from enquiries to enrolments?
Budget planning for the year ahead -
September is a key time for school marketers, decisions around how your department's budget will be spent will be made and knowing which projects are your priorities is important. It is a good idea to look at your spend on digital tools, software and digital advertising, considering:
- Whether your suite of digital tools (things like MailChimp, Hootsuite, Google Analytics, SurveyMonkey...) would be better brought into one system
- How you can make your software work better for you and your team, are you happy with the communication features of your MIS for handling enquiries? Are you easily able to capture new leads on your website and follow them up?
Planning your time for projects
September is a great time to embrace a new system and set of processes, schools who take on HubSpot for the start of the academic year will have completed their onboarding training and be reaping the rewards ahead of the key recruitment period in January.
We hope you have a wonderful start to the new school year and wish you a successful year ahead.
HubSpot can help schools to bring all of their marketing and communications into one place, it can help you to implement an inbound marketing and content strategy, align your marketing and admissions teams, and help you to provide the best possible experience to your prospects.
If you would like to learn more, we provide education-specific advice and demos to schools, book a call using the button below.