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It’s mid-afternoon, the inbox is filling up, and three of the new emails ask the same thing: “Has my application been received?” Another parent wants to know if their reference has arrived, and someone else is checking whether the bursary form went through.
Every one of these questions is completely reasonable. Applying to a school, college, university or training course is a big decision, and people want reassurance. When the answers live in different systems, though, each reply means checking a spreadsheet, searching an inbox or asking a colleague. At busy times of year, these update emails can add up to a big chunk of your team’s week.
The good news is that most of these emails can be prevented. Here’s how.
Why families and applicants email for updates
Families and applicants chase updates when they can’t see what’s happening. In our work with education teams, we see the same causes come up again and again:
- No confirmation at key moments - an application is submitted, but nothing tells the applicant it arrived or what happens next.
- Long, static forms - applicants can’t save their progress, so they abandon the form or send documents separately by email.
- Documents scattered across inboxes - supporting documents arrive as attachments, and nobody can see at a glance what’s still missing.
- Information spread across systems - enquiry details sit in one place and application progress in another, so no one has the full picture.
None of this comes down to a lack of effort. It’s what happens when processes have grown over time without being connected.
Five ways to prevent update emails
1. Map your application stages clearly
Start by agreeing the key stages in your admissions process, such as application submitted, assessment or interview, offer made, offer accepted and enrolled. Then use a HubSpot pipeline to give your team a shared view of where each application stands. Choose stages that reflect how your team actually works, and track supporting details, such as outstanding documents, alongside them. That way, whoever picks up a query can quickly see what’s happened and what needs to happen next.
2. Send a confirmation and a “what happens next” message
The most common update email is “did you receive it?” An automatic confirmation that sets out the next steps and rough timings answers that question before it’s asked. A HubSpot workflow can send this confirmation as soon as an application form is submitted.
3. Make forms and documents easier to complete
Keep your application form focused on the essentials, and collect extra details at later stages so applicants aren’t faced with one long form. Then use custom HubSpot properties to track which documents each application needs and which have arrived, with workflows set up to send friendly reminders while items are still outstanding.
4. Update applicants as their application moves forward
A short, timely update can reassure families and applicants without adding another task to your team’s day. If your application pipeline includes stages such as “interview booked” or “offer made”, HubSpot workflows can send a prepared message when an application reaches that stage. Make sure the right parent or applicant is linked to the application, and check they can receive automated emails, including their marketing contact status and subscription preferences if you’re using marketing emails.
5. Keep everything in one place
When enquiry history, communications and application progress all sit in one CRM, any team member can pick up a query and answer it with confidence. HubSpot pipelines and workflows are built for this, and they’re where most of the steps above can be set up. Our team can help you set this up around your own admissions process.
What this looks like for different education teams
- Schools - reassure parents at every stage of a long admissions journey, from registration to assessment day.
- Colleges - confirm course applications quickly and keep applicants engaged during the wait for interviews or enrolment.
- Universities - keep direct and postgraduate applicants informed between submission and offer, when uncertainty is at its highest.
- Training providers - keep both learners and employers updated on sign-up progress, so nobody is left wondering.
Taking it further for schools: the HubGem Admissions Portal
For schools, we’ve gone a step further. Our new Admissions Portal sits in front of HubSpot and gives parents a secure, branded space to manage their application, which means fewer “where’s my application?” emails and a calmer experience for families and admissions teams alike. Parents can:
- Complete their application step by step
- Save their progress and return at any time
- Upload supporting documents securely
- Track their application status from a parent dashboard
Admissions teams keep HubSpot at the centre, with two-way synchronisation so workflows, communications and reporting all stay in one place.
Frequently asked questions
Why do parents and applicants keep chasing application updates?
Usually because they can’t see their application’s progress or what happens next. Clear confirmations, stage updates and visible document checklists answer most questions before they’re asked.
How can admissions teams reduce inbound status emails?
Agree clear application stages, send automatic confirmations and “what happens next” messages, automate reminders for missing documents, and keep all applicant information in one CRM.
Can HubSpot send automatic updates about application progress?
Yes. HubSpot workflows can send messages when an application moves to a new stage, so applicants stay informed without your team writing each email manually.
What is the HubGem Admissions Portal?
It’s a secure, parent-facing portal that sits in front of HubSpot. Parents complete applications step by step, upload documents and track their application status, while admissions teams keep HubSpot as their central system.
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