AI-Powered Admissions & Marketing: A First Look at HubSpot’s INBOUND 2025 Spotlight Session

At INBOUND 2025, HubSpot unveiled some of its most exciting innovations yet during the Spotlight Session. In this post, we’re highlighting how these updates can make a real difference for schools, colleges, and training providers. Over the coming weeks, we’ll explore the full range of INBOUND news, but here we’re focused on the most relevant takeaways for education teams from the Spotlight Session. With AI now woven into every corner of HubSpot, admissions can be simplified, marketing personalised at scale, and admin reduced - all while creating more connected journeys for families and learners.

Here’s what stood out, and how it translates directly into impact for education.

Breeze: AI Agents & Assistants

No longer just for support, Breeze now helps with lead qualification, coaching, and intelligent handoffs between AI and humans.
💡 Education impact: Instantly qualify prospective families or international agents, ensuring admissions staff only spend time on the most engaged enquiries.

Data Hub: From Manual Imports to Effortless Syncing

HubSpot’s new Data Hub removes the pain of messy data. Expect AI-powered enrichment, automatic cleanup, and real-time syncing - without endless CSV uploads.
💡 Education impact: Admissions teams can connect spreadsheets or MIS exports directly, removing manual admin and ensuring every prospect record is complete and up to date.

Smart CRM: AI That Keeps Context Current

The Smart CRM now creates properties, pulls insights from calls and emails, and adapts views automatically.
💡 Education impact: No more searching through inboxes - your admissions team will always see the most relevant family history and context in one place.

Marketing Studio & AI-Powered Segments

Marketing gets an overhaul. Campaign planning is now visual, collaborative, and powered by AI, with “Segments” replacing lists to deliver more intelligent targeting.
💡 Education impact: Plan campaigns in one central workspace, personalise outreach to alumni, donors, or agents, and get AI recommendations on the best channels to use.

Commerce Hub: Seamless AI Quotes & Billing

From quotes to billing, everything now happens in a single streamlined flow.
💡 Education impact: Simplify summer school bookings, short courses, or donor pledges with faster, error-free approvals.

The LOOP Marketing Framework

HubSpot’s new growth playbook replaces the old funnel with a continuous cycle: Express, Tailor, Amplify, Evolve.
💡 Education impact: Engage families not just at enquiry, but across the full lifecycle - from first interest through enrolment to long-term alumni relationships.

Why This Matters for Education Teams

These updates aren’t about adding more tools ,they’re about removing friction. By reducing manual work and giving teams AI-powered insights, education organisations can:

Respond faster to prospective families.
Personalise campaigns without adding workload.
Confidently report on impact with cleaner data.

That means more time for what matters most: nurturing relationships and building trust with students, families, and supporters.

✨ Stay tuned: This post is the first in our INBOUND 2025 series. Over the coming weeks, we’ll dive deeper into each of these features with practical tips, demos, and education-specific use cases.

Amy Martos

A Senior Marketing Executive at HubGem. I’ve been part of the team since October 2023. I began as a Marketing Executive and quickly progressed into my current role, fuelled by my passion for business and marketing and my ability to hit the ground running. With a degree in Business & Marketing and a background in sales and hospitality, I combine strategic expertise with a people-first approach. At HubGem, I play a key role in delivering a wide range of internal and external marketing initiatives, from campaigns and events to content creation and brand development. My focus is on driving engagement, raising awareness, and supporting the growth of our company while continuously expanding my own knowledge in a fast-paced, innovative environment. Outside of work, I’m a proud mum of two energetic boys. We love spending time outdoors, exploring nature, and making lasting memories together. Personal growth and wellbeing are also central to who I am, and I bring that same mindset of continuous learning and balance into my professional role.