In the first of our Q&A video series, we ask the big question for independent schools: what is inbound and how can schools benefit?
HubSpot Education Manager James Murphy explains what inbound marketing is and why it is such a powerful approach for independent schools.
What is HubSpot?
HubSpot is a CRM (Customer Relationship Management) system built with an inbound marketing, sales and customer service strategy in mind. It offers a full platform to plan, implement and analysis your prospects journey as well as a whole host of resources and support in their HubSpot Academy.
HubSpot in Education
HubSpot is a perfect match for the Education Sector as its inclusion of custom objects allows for a flexible and completely bespoke configuration. CRM's systems shouldn't be a one size fits all as each school, college or university will have different data sets they need to capture, track and analyse.
HubSpot for education organisations offers a wide range of tools to manage and nurture leads, track enrolment numbers and automate school open day events, to name but a few benefits. The CRM will allow for a truly collaborative approach across departments - Marketing and Admissions working together frictionless - with access to real time data.
Aligning school marketing and admissions departments in one central platform will enable better insights into:
- Sticking points in enrolment processes
- More effective communications - both internally and externally
- Up-to-date figures to be pulled for Senior Leadership with no effort via set up dashboards
- Access to across channel and object reporting
Effective school marketing and admissions relies on positive relationships being built between schools / colleges and prospective students and their families. HubSpot CRM enables and aids this relationship building,
Want to learn more? We have lots of information about providing value at every stage of your admissions funnel. What is inbound marketing?