Unlocking Student Recruitment Success: How Our New Marketing Strategy Consultancy Can Transform Your Approach

In the ever-evolving world of student recruitment, standing still is not an option. For busy education marketing teams juggling open days, agent communications, website updates, and social media campaigns, carving out time to take a step back and think strategically can feel impossible. But what if you had expert guidance, a clear structure, and a toolkit to bring clarity to your marketing efforts?

At HubGem, we’ve worked with hundreds of education providers who face the same challenge: great marketing potential, but no time to build a plan. That’s why we’ve developed our Marketing Strategy Consultancy – a modular service designed to give you the strategic edge without the overwhelm.

A New Approach to Education Marketing

Our new consultancy offering is designed specifically for education providers (such as schools, colleges, alternative education providers, universities, and training providers) that need to refine and refocus their marketing approach. Whether you're using HubSpot or another system entirely, our strategy sessions will help you:

• Identify what’s working and what’s not
• Define your audiences and align messaging to each stage of their journey
• Map out content plans across the entire customer journey funnel
• Optimise internal processes for enquiry handling and lead nurturing
• Lay the groundwork for better data capture, automation, and reporting

We understand that no two organisations are the same – which is why each consultancy session is tailored to your team, your goals, and your capacity.

Designed for Busy Education Marketers

Let’s face it – marketing in education is fast-paced and often under-resourced. You might know that you need a clearer plan, but finding the time to build one from scratch isn’t realistic.

That’s where we come in.

Our modular consultancy sessions give you the space and support to rethink your approach – whether you're preparing for a new admissions cycle, onboarding a new team member, or trying to improve ROI from your digital campaigns.

With flexible options to choose from, we’ll guide you through essential building blocks like:

• Persona Development – understand your audiences better and tailor your campaigns accordingly
• Content Planning – plan and repurpose content that meets your goals and your capacity
• Conversion Pathways – build simple, effective journeys from first click to enrolment
• Lifecycle Stage & Lead Status Mapping – (for HubSpot users) track the right data, at the right time, for better segmentation and reporting
• Lead Scoring Models –  (for HubSpot users only) prioritise your hottest leads and improve conversion rates

These sessions aren’t just for HubSpot users – they are designed to support strong marketing strategy across any CRM or tech stack.

What You’ll Gain

By working with us, you’ll walk away with:

✅  A clearer, documented marketing strategy
✅  Practical tools and templates tailored to your institution
✅  A stronger understanding of your customer journey funnel
✅  Renewed focus on what matters most
✅  The confidence to deliver results in your next campaign

Whether you’re a marketing soloist in a small school or part of a wider team across multiple campuses, this consultancy can help you unlock smarter, more strategic marketing.

Ready to Transform Your Marketing Strategy?

If your team needs structure, support, and a strategy that actually works – we’re here to help.

Register your interest today, and we’ll be in touch to discuss how our Marketing Strategy Consultancy can be tailored to your needs.

Don’t let strategic planning fall to the bottom of your to-do list. With the right support, you can unlock new levels of impact and take control of your marketing success!