Education

Top 5 free online courses for education marketers

The academic year is an opportunity for some professional development. Here are some free online courses to up-skill you and your team.

Free online courses

Using the end of the academic year as an opportunity for some professional development? We've got you covered - here are some free online courses to up-skill you and your team.

Keep on learning

The summer break is often a time for those in education marketing departments to consider their professional development opportunities for the year ahead, and with marketing trends changing all the time, keeping yourself up-to-date with the latest trends and digital knowledge is important both for you and your employer.

No budget? no problem.

2020 is the year of virtual learning... here are some of our favourite free online courses for education marketers:

Learn how to analyse and improve social media advertising campaigns, and understand how to effectively use Google Analytics.

Platform: FutureLearn

Duration: 2 weeks/6 hours of study per week


From contact management and segmentation to email deliverability and analyzing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts.

Platform: HubSpot Academy

Duration: 3.5 hours of study in total


This course offers a managerial perspective on how to deliver more effective marketing in an organisation, regardless of whether it is based in the private, public or non-profit sector.

Platform: Open University

Duration: 6 hours of study in total


Learn how to work effectively and collaboratively with your team, whether you're at home or on the other side of the world.

Platform: FutureLearn

Duration: 2 weeks/2 hours of study per week


Learn inbound marketing techniques that range from content creation to social promotion to converting and nurturing leads and beyond.

Platform: HubSpot Academy

Duration: 4.5 hours study in total


Free Resources

Ready to apply what you have learned? We offer a wide range of free resources aimed at helping education marketers with their student recruitment efforts:

Gemma Price

Gemma Price

Gemma is CEO & Founder of HubGem. Gemma is an expert in HubSpot CRM implementation for schools, colleges, universities and training providers and has experienced firsthand the the benefits of using HubSpot within education. She is passionate about workplace culture and being an effective leader.

website graphics (5)

Are you ready to ditch clunky systems and spreadsheets?

We can help you streamline processes, enhance customer experiences, improve reporting and reach your goals easier than ever before with HubSpot CRM.

Latest Articles

Using HubSpot to improve your Higher Education marketing strategy

Using HubSpot to improve your Higher Education marketing strategy

Improve your higher education marketing with HubSpot's tools for creating targeted personas, engaging content, effective CTAs, and data-dri...

HubGem Shortlisted for The Great British Workplace Wellbeing Awards 2025!

HubGem Shortlisted for The Great British Workplace Wellbeing Awards 2025!

HubGem is shortlisted for The Great British Workplace Wellbeing Awards 2025, celebrating our remote work culture and employee wellbeing ini...

How to Create an Inclusive Working Environment: A HubGem Perspective

How to Create an Inclusive Working Environment: A HubGem Perspective

Learn how HubGem creates an inclusive workplace that values diversity, equity, and inclusion, fostering innovation and boosting morale for ...