Top 5 free online courses for education marketers

Using the end of the academic year as an opportunity for some professional development? We've got you covered - here are some free online courses to up-skill you and your team.

Keep on learning

The summer break is often a time for those in education marketing departments to consider their professional development opportunities for the year ahead, and with marketing trends changing all the time, keeping yourself up-to-date with the latest trends and digital knowledge is important both for you and your employer.

No budget? no problem.

2020 is the year of virtual learning... here are some of our favourite free online courses for education marketers:

Digital Media Analytics: Paid Media

Learn how to analyse and improve social media advertising campaigns, and understand how to effectively use Google Analytics.

Platform: FutureLearn

Duration: 2 weeks/6 hours of study per week

Email Marketing

From contact management and segmentation to email deliverability and analyzing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts.

Platform: HubSpot Academy

Duration: 3.5 hours of study in total

Marketing in the 21st Century

This course offers a managerial perspective on how to deliver more effective marketing in an organisation, regardless of whether it is based in the private, public or non-profit sector.

Platform: Open University

Duration: 6 hours of study in total

Collaborative Working in a Remote Team

Learn how to work effectively and collaboratively with your team, whether you're at home or on the other side of the world.

Platform: FutureLearn

Duration: 2 weeks/2 hours of study per week

Inbound Marketing

Learn inbound marketing techniques that range from content creation to social promotion to converting and nurturing leads and beyond.

Platform: HubSpot Academy

Duration: 4.5 hours study in total

Free Resources

Ready to apply what you have learned? We offer a wide range of free resources aimed at helping education marketers with their student recruitment efforts: