In the Tailor stage of HubSpots Loop Marketing Playbook, your focus shifts from attracting attention to creating relevance, crafting messages that make every prospect feel understood.
It’s where insight meets intent. And today, the smartest education marketers are using HubSpot’s Smart CRM and AI-powered personalisation tools to make that happen . Moving from generic, one-size-fits-all messaging to genuine, one-to-one engagement that builds trust and drives conversions.
At HubGem, we help schools, colleges, and universities harness these tools to connect meaningfully with their audiences , ensuring every email, ad, and follow-up, reflects where someone is in their journey and what matters most to them.
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Education marketers often have rich stories to tell, but limited time and fragmented systems make personalisation hard. Without a centralised CRM or the right data, teams default to broad, impersonal messages that fail to cut through.
Families, agents, and prospective students quickly recognise when communications feel automated rather than authentic. The result? Lower engagement, fewer conversions, and weaker relationships.
The Tailor stage is about fixing that , using data and AI to turn insight into empathy.
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HubSpot’s Smart CRM, enhanced by AI, allows you to tailor communications with ease. Instead of sending the same message to everyone, you can now adapt your approach dynamically, reflecting who your audience is, how they’ve engaged, and what they’re interested in.
Here are four ways HubSpot enables you to tailor marketing that genuinely resonates:
HubSpot’s AI continuously enriches contact records using form submissions, chat data, and website behaviour , keeping profiles complete and accurate. This allows marketing teams to segment and personalise based on real engagement, not guesswork.
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HubSpot’s AI tools generate unique copy for each recipient, blending structured CRM data (e.g. location, year group, last event attended) with behavioural data (e.g. pages viewed or content clicked). Every email feels as though it was written for one person , not an entire mailing list.
Custom views let you quickly see which families are most engaged, which leads have gone quiet, and which campaigns drive the most conversions. It’s a visual foundation for tailoring your next steps based on what the data is telling you.
With HubSpot’s Data Hub, you can automatically build intelligent audience clusters and trigger personalised workflows based on lifecycle stage, behaviour, or interest area. Your campaigns evolve in real time , keeping every communication relevant.
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Example 1 - Open day follow-ups that reflect interest
Rather than sending the same “Thanks for attending” email, HubSpot can tailor follow-ups based on which sessions families attended or which pages they viewed afterwards , guiding them toward the most relevant next step.
Example 2 - Local vs international nurture sequences
Different audiences, different priorities. HubSpot allows admissions teams to send separate nurture tracks for local and international applicants, reflecting timelines, content, and tone that resonate with each group.
Example 3 - Dynamic content that adapts automatically
With AI-driven personalisation, website modules and emails can automatically display relevant courses, events, or bursary options based on what someone has previously interacted with.
In each case, the Tailor stage comes to life , transforming passive data into active personalisation.
Bridge the gap between data and storytelling.
Work with HubGem’s education experts to turn insight into impact.
Technology enables personalisation, but it’s strategy that ensures impact. HubGem helps education marketers use HubSpot’s AI features with intention , aligning every tailored message with the wider Loop strategy:
Express: Capture attention with strong, clear value.
Tailor: Use CRM data and AI to personalise every touchpoint.
Amplify: Scale what works through automation and optimisation.
Evolve: Review performance, learn, and refine continuously.
By connecting CRM insights to your audiences needs and admissions timelines, we help ensure your messages don’t just reach people , they resonate with them.
Not sure where to start with personalisation?
Our consultants can help you map your audience journey and tailor campaigns that convert. Book a strategy call with HubGem.
Personalisation isn’t a luxury in education marketing anymore; it’s expected. Parents and students want to feel seen and understood. AI and automation make this achievable , but only when guided by the human empathy and strategic thinking at the heart of the Tailor stage.
When done well, personalisation drives stronger relationships, better engagement, and ultimately, higher conversion rates. It’s not just about sending smarter emails; it’s about building meaningful connections at scale.
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The Tailor stage of the Loop is where real transformation happens , turning disconnected marketing into personalised experiences that build trust from the first click to enrolment.
If your team is ready to harness HubSpot’s Smart CRM and AI tools to deliver communication that’s genuinely personal (and easy to manage), we’d love to help.
Book a consultation with HubGem to explore how we can help your school or college move from generic to genuine , and bring the Tailor stage of your Loop to life.
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