The positive school news revolution and what schools can learn from it

With so much news available to us in endless formats and on multiple platforms, we are seeing a real shift in the types of content that people are consuming. With a focus on mental health and an ever-changing global picture, audiences are making conscious decisions to read positive news stories about the issues that matter to them.

Schools have a big part to play in educating our young people about the world they are entering and sharing examples of your social responsibility in action is a great way to show the impact that you are making, whilst also raising the profile of your school and its values.

When you are considering the perception of your school, the content you are sharing on your website and social channels is one the most powerful ways to engage with audiences and monitor the wider conversation.

There are some great ways that you can use the positive news revolution to help share the social impact that your school is having. Here are a few examples of content you could share:

• A blog article about the activities your pupils are doing around the environment, explain the issues covered in your lessons and show some photos of your young planet-ambassadors at work
• A video of your pupils talking about the importance of celebrating diversity
• An infographic showing the charity or fundraising activities your pupils have been involved in
• A blog article written by your pupils explaining what they are doing in school to help those who are struggling with a low mood

Creating content that resonates with your audience is key to driving further conversations and raising the profile of your socially responsible organisation.

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