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Marketing & Admissions Blog

6 Landing Page Myths in Education

Landing pages - you know they are important for converting website visitors into leads... here's a few myths we want...

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Why the start of term is a great time to choose HubSpot

September is a popular time for schools to choose HubSpot, here are some of the reasons why:

As a school marketer,...

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What are conversion paths and how can education marketers use them?

A conversion path is the process by which an anonymous website visitor becomes a known lead. A conversion path is...

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Lead capture: converting your website visitors

In education, we rarely talk ‘leads’. We may mention ‘prospects’ or ‘enquiries’, but they all refer to the same...

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The ingredients to an effective social media strategy

Social media is used by many organisation as part of a wider marketing strategy but getting the most out of the...

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Converting prospects into enrolments: Using your website effectively

Your website is the virtual front gate into your school or college and, often, the first point of contact for...

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Free ebook: Generating inbound leads in education

Do you work in education marketing or admissions? We are delighted to share with your our new eBook. A comprehensive...

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