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Marketing & Admissions Blog

SEO: making the most of your school website

Having an informative, stand-out school website that portrays the message and personality of your school is must. It...

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Keywords: what education marketers need to know

Part of our #SEOseries, in this article we explore keywords. We explain what they are and how you can use them to...

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The Community based marketing (CBM) Trend in Education

The digital world is becoming saturated with social media channels, blogging networks, forums and messaging apps to...

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Marketing Trends for Schools and Colleges in 2021

2020 was a very strange year for everyone and events certainly changed the way we view and use marketing. With the...

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SEO audit: Why are they important in inbound marketing and admissions?

An SEO audit is the process of evaluating a website to determine its ability to appear in search engine results...

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Christmas Marketing Ideas for your School or College

Christmas is an especially busy time of year in education, and with lots going on it is important not to forget to...

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Creating the perfect Instagram profile for your school

Instagram continues to grow and it is more important than ever that school marketers include the channel as part of...

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How to Audit your College's Social Media Channels

Social media is an integral part of your digital marketing efforts. It gives businesses and colleges direct access...

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Providing value at each stage of your admissions funnel

Before joining your college, your prospective students will go through a number of stages in what's known as the...

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