In the modern business landscape, events are often the single largest marketing expenditure, yet they remain the most difficult to measure. hapily eliminates this data divide by providing a high-performance event management ecosystem built specifically for HubSpot.
We believe that your event data belongs inside your CRM - not trapped in third-party silos or disconnected spreadsheets. By aligning logistics with CRM intelligence, hapily empowers organisations to transform events from isolated activities into measurable revenue drivers, saving you hours of time in the process.
Most event tools require complex, fragile integrations to "sync" data. hapily is built directly for HubSpot, meaning every registration, check-in, lead captured and survey response is a native HubSpot record. This architecture provides:
Seamless registration & logistics: Build custom, branded registration pages and automated waitlists that feed directly into HubSpot workflows.
Frictionless on-site experience: Utilise QR code check-ins and real-time attendee tracking to manage capacity and flow without manual data entry.
Mobile lead capture: Ditch collecting a pocket full of business cards and manual CSV lead imports with an app that allows your team to scan attendee badges or business cards using any mobile device; it instantly enriches leads with verified contact and company data using AI and syncs them directly to HubSpot in real-time - complete with personalised voice notes and association tags - so your follow-up automation can begin before you even leave the event floor.
True ROI Attribution: Because the data is native, you can instantly report on how event attendance influences enrolment, donations, or deal cycles.
For educational institutions from K-12 districts to large-scale universities, managing the student lifecycle requires constant, high-touch event coordination. hapily streamlines these touchpoints:
Admissions & recruitment: Simplify the management of high-volume events like campus tours, open houses, and regional recruitment fairs. Admissions officers can use our mobile lead capture to scan prospective student info on the fly, triggering immediate personalised follow-up sequences before the student even leaves the venue.
Student success & campus life: Track attendance for orientations, workshops, and career fairs. By having this data live in HubSpot, advisors can identify "at-risk" students who aren't engaging with campus events and trigger proactive outreach to boost retention.
Alumni & advancement: Professionalise the donor experience for gala dinners and networking mixers. Advancement teams can manage VIP guest lists and track real-time attendance, ensuring that high-value prospects are greeted personally and that their engagement history is updated instantly for future campaigns.
In the education sector, administrative time is a finite resource. hapily removes the "tech tax" of jumping between platforms and manually uploading CSV files.
We provide a single, cohesive environment where event operations and relationship management exist in perfect harmony, allowing educators and administrators to focus on the student experience rather than the software.