How Education Providers Use HubSpot to Streamline Marketing and Admissions

In today’s fast-paced digital landscape, education organisations face growing pressure to attract, engage, and convert prospective families more effectively. With rising expectations and limited resources, schools, colleges, and training providers need smarter systems that support personalised experiences and streamline internal processes. HubSpot provides a powerful solution - when used well, it can transform how education teams manage marketing, admissions, and communications.

Curious how other schools are streamlining their admissions with HubSpot?
Explore our latest education case studies

Understanding the Modern Student Journey

The path to enrolment is no longer linear. Prospective students and families engage with education providers across multiple channels - websites, social media, emails, events, and more, before deciding to enquire or apply. Understanding this journey is critical to creating meaningful touchpoints that guide them forward.

A CRM like HubSpot allows you to map and track each stage of this journey in one place, helping your team respond quickly and effectively to every interaction.

Want help mapping your prospective parent or student journey?
Download our free Inbound Marketing Toolkit for Education

Smarter Marketing with HubSpot

Education marketers can use HubSpot to simplify and strengthen their campaigns:

Content Management: HubSpot’s CMS makes it easy to build targeted content that speaks to different audience segments - whether that’s international families, agents, or specific year groups.
Email Marketing: Automated email workflows help nurture leads at scale, keeping families engaged with relevant, timely communications.
Social Media Management: With built-in tools to schedule posts, track engagement, and report on what’s working, teams can manage their digital presence more strategically - all in one place.

Not sure where to start with HubSpot’s marketing tools?
Book a free exploratory call with our education experts

Streamlining Admissions Processes

HubSpot isn’t just for marketing, it’s a valuable tool for admissions too.

Centralised CRM: All contact records, notes, emails, and application statuses can be stored and viewed in one place, giving admissions staff full visibility into every prospect.
Workflow Automation: Repetitive tasks like sending reminders, logging enquiries, or notifying internal teams can be automated, freeing up time for high-value interactions.
Pipelines: Custom pipelines allow teams to track enquiries, applications, interviews, and offers in a clear, visual way.

We help admissions teams build custom pipelines, automate tasks, and reduce admin.
Learn more about our HubSpot onboarding for education

Data-Driven Decision Making

One of HubSpot’s biggest strengths is its reporting capability. Education providers can build real-time dashboards to:

Track marketing campaign performance
Monitor enquiry and application trends
Report on event attendance and conversion rates
Understand which content or sources drive the most engagement

With better access to data, leadership teams can make faster, more informed decisions.

Final Thoughts

For education providers looking to modernise their marketing and admissions efforts, HubSpot offers a flexible and scalable solution. By combining powerful automation with clear visibility and personalised communication tools, it helps teams work more efficiently, and deliver a better experience for prospective families.

Whether you’re just starting out or looking to optimise an existing setup, using HubSpot with the right strategy can make a lasting impact.

Want a quick overview of how HubSpot works for schools and colleges?

Amy Martos

A Senior Marketing Executive at HubGem. I’ve been part of the team since October 2023. I began as a Marketing Executive and quickly progressed into my current role, fuelled by my passion for business and marketing and my ability to hit the ground running. With a degree in Business & Marketing and a background in sales and hospitality, I combine strategic expertise with a people-first approach. At HubGem, I play a key role in delivering a wide range of internal and external marketing initiatives, from campaigns and events to content creation and brand development. My focus is on driving engagement, raising awareness, and supporting the growth of our company while continuously expanding my own knowledge in a fast-paced, innovative environment. Outside of work, I’m a proud mum of two energetic boys. We love spending time outdoors, exploring nature, and making lasting memories together. Personal growth and wellbeing are also central to who I am, and I bring that same mindset of continuous learning and balance into my professional role.