Professional development courses: Inbound marketing and more

With countries locked down and many people and businesses working remotely, the world is seeing a rapid shift to employees working from home.

Whilst many marketing and sales or admissions tasks can continue uninterrupted remotely, without the structure of a day in the office you may find you have some free working hours that you wouldn't usually have.

Uncertain times and remote working make it a good time to consider upskilling and focusing on your own (and your employees') professional development.

Here are some of our top recommend (free!) resources for upskilling out of the office:

HubSpot Academy courses and certifications

• Inbound Marketing (full certification) - a great one for everyone in marketing and communications to get a full understanding of the inbound methodology and practices - highly recommend
• Social Media (full certification) - lots of detail on how best to use social platforms to drive brand engagement and grow your impact, with the latest trends and statistics
• Email Marketing (full certification) - how to get the most from your email marketing - including strategy, design, content, testing and reporting
• Facebook Marketing (course) - developing effective organic and paid strategies using Facebook.
• How to build a paid media strategy (course) - focused on getting a good and measurable ROI
• How to build an advanced Twitter strategy (course) - covering strategy, content and lead capture using Twitter.

TED Talks

• What brands can learn from online dating (Sarah Willersdorf)
• What non-profits can learn from Coca-Cola (Melinda Gates)
• Why you should treat the tech you use at work like a colleague (Nadjia Yousif)

Future Learn

• Collaborative working in a remote team (course)
• Entrepreneurship in non-profits (course)
• Digital Skills: Web analytics (course)
• Leadership of education technology in schools (course)

Keep up to date on the latest education and non-profit marketing and CRM advice by subscribing to our blog.

If your learning leads to making some changes to your digital marketing strategy, use your time to arrange a free video consultation with us and we can give you some free advice on quick wins and longer term strategies to help you to meet your growth goals.