HubGem Blog

Ready to transform your marketing efforts in 2020?

Written by Gemma Price | Jan 8, 2020 10:15:00 AM

With years of experience in busy school and college marketing departments, we are education digital marketing experts. We are also HubSpot Certified Partners specialising in implementing HubSpot in education environments - covering the whole of Europe and the Middle East.

 Make 2020 the year that your embrace digital, streamline your processes and get ahead of your competitors by using the inbound methodology.

First, let me introduce myself! I'm Gemma, Founder and Education Growth Consultant at HubGem Marketing. I am passionate about the importance of effective, transparent communication both within an organisation and beyond, with every interaction giving the potential for learning and growth. We are incredible lucky to work and live in a world where digital tools enable us to drive forward new ideas and build meaningful relationships with customers more easily than ever before. 

I created HubGem to support education marketing and admissions departments on their journey to digital transformation.

Here are a few of our most popular services that will transform your marketing efforts in 2020:

  • Consultancy
    We offer a wide range of consultancy packages to meet your needs, from a one-off chat about your goals to a series of days delivering marketing strategies and communication plans.

  • Training
    Introducing digital transformation needs the buy-in of a number of stakeholders, who have a wide range of priorities. We can help to explain the importance of digital growth to senior leaders, teachers, admin teams and admissions departments. The content of our training sessions depends on your goals as an institution. A few examples of the sessions we could provide:
    • Marketing and Admissions as one - using technology to streamline your processes
    • HubSpot for Senior Leaders: what you need to know and why you should invest
    • School branding and consistency: why it matters
    • The inbound marketing methodology - putting your customers first from enquiry to enrolment

  • Hubspot Implementation
    As HubSpot Certified Partners, we can deliver your school, college or university's HubSpot onboarding, specific to your needs as an education institution. From initial technical set up, to custom properties, email templates and automation building. We will guide you through everything you need to know to make the most of your exciting new system.

  • Hubspot Support
    Choose from a monthly package or 'as-'you-need-it' support, we have something for every budget. We will be there with unlimited email support, regular calls and training, and HubSpot task completion. Think of us as a remote member of your team! So whether you need some specific questions answering, or some help building automation workflows, we have your back.

  • Content Services
    Creating ongoing remarkable content is crucial to your success with inbound marketing. In education, marketing teams are often small and have a wide range of priorities. Our experience in education marketing, as well as knowledge of call-to-actions and SEO means that we can write your content for you. We can provide social media graphics, graphic design services and copywriting services. Some examples of the copywriting we can provide:
    • Social media posts
    • Adverts
    • Blog articles
    • Press releases and editorial
    • Promotional literature copy
    • Prospectus copy
    • Website copy

All of our services can be tailored to meet your needs. It would be great to have a chat about your goals and see if there is a way we can support you with growing your student numbers in 2020. Arrange a free initial consultation call today.