Our first ever in-person event!

We are super excited to be attending our first ever in-person marketing event, The isbi Future Facing Conference 2022!

What is the Future Facing Conference?

Future Facing 2022 is a conference that is designed for those responsible for and involved in Marketing & Admissions and related Communications, External Relations, Alumni Relations and Advancement etc in Independent and International Schools at all levels, from the Senior Leadership Team and Governors to junior Marketing & Admissions team members.

Where: Sherborne School, UK

When: Monday 17 October to Tuesday 18 October 2022

Future Facing 2022 offers high quality networking, training and professional development. This is the event for everyone responsible for Marketing, Admissions & Advancement:

To learn and share better ways to market and enroll students
To hear case studies, best practice, ideas and advice from other leading Marketing & Admissions practitioners and management team members
To have time to discuss and review Marketing and/or Admissions plans for 2022-2023 with colleagues and peers
To network and connect with Admissions & Marketing professionals from other Independent and International Schools;
To meet prospective suppliers and get their free advice and insights

What to expect?

5 interactive 'double act' keynote talks featuring 10 inspirational speakers with Principals/Heads and Directors of Marketing & Admissions
Extended keynote seminar on 'the family experience' providing an opportunity to learn about designing meaningful experiences for prospective parents and students visiting a school or college
Over 20 fantastic 1 hour workshops presented by suppliers and leading practitioners from Independent and International Schools from around the world - including HubGem's very own workshop.

For more information on each of the keynote talks and workshops click here.

Who will be there from the HubGem team?

Lizzie Norman

Lizzie website photo

Lizzie is Director of Customer Experience at HubGem and heads up the Consultancy team who are responsible for delivering a range of services including onboarding, support plans and consultancy to our clients. She also provides strategic direction within the company to facilitate the growth of not only HubGem, but also for our clients.

Lizzie has almost a decade of marketing experience working for a variety of B2B and B2C companies, predominantly in the non-profit and education sectors. Prior to working at HubGem, Lizzie was Marketing Manager at an independent school where she herself implemented HubSpot CRM. She therefore has a great understanding of the pain points of our clients and how to help.

Lizzie has a level 6 Diploma in Digital Marketing from The IDM and experience in the delivery of numerous strategic marketing projects including CRM integration and implementation, high-profile video production and executive engagement. She is passionate about providing an excellent customer experience and fostering positivity and collaboration within a team.

Gemma Woods

Gemma W photo (600 x 600)

Gemma is a Marketing & CRM Executive at HubGem, helping with the delivery of client technical support in HubSpot, sales outreach and creating marketing content for HubGem.

Gemma is constantly increasing her knowledge of different marketing strategies and how to set up HubSpot within an education setting and will soon be delivering her own onboarding sessions to clients.

Gemma has an array of skills from her English degree from the University of Lincoln, alongside executing marketing campaigns in her previous role. She also has experience in client facing roles and creating personal experiences for the customers.

Our Workshop: How to increase collaboration between your Marketing and Admissions teams through the use of a CRM

At HubGem, we regularly work with clients whose Marketing and Admissions teams are struggling to work collaboratively together for various reasons including different business priorities, segregated processes and a lack of communication. It has never been more important for Marketing and Admissions to become aligned and begin working collaboratively.

With the education sector becoming increasingly digital, it is important to re-evaluate the systems and processes within your organisation and ensure that they are still fit for purpose.

Many educational organisations are now moving away from the use of manual, time-consuming methods to manage their enquiries and admissions data and embracing the use of CRM systems, such as HubSpot, to manage their Marketing and Admissions processes.

Within this workshop, we will explain HubGem’s five-step resolution plan which aims to break down barriers between Marketing and Admissions teams and help them to move towards a more efficient, collaborative way of working.