Introducing Hubspot's EU Data Centre

We are excited to announce that HubSpot have launched their first regional data centre in Europe. With this change, our hope is that our EMEA customers and prospects will feel more confident with in-region data storage.

Regional data storage is complicated, especially when it comes to migrating existing data. For this reason, the timeline for access to the EU Data Centre will be different for new versus existing HubSpot customers:

New HubSpot customers will be eligible to use the EU Data Centre starting today, July 19, 2021.
For existing customers, they're currently building the ability to migrate existing customer data to HubSpot’s EU Data Centre as seamlessly as possible. We expect the EU Data Centre will be available for this group in 2022.

Frequently Asked Questions

When will existing HubSpot customers be eligible to migrate to the EU data centre?

2022 is their current timeline. Of course, the development process is filled with unexpected hurdles, so timelines are subject to change.

What is included in this migration solution i.e. what data will be brought over?

Currently, they anticipate that most data stored within HubSpot will be migratable. They are exploring ways to manage pieces that are external to HubSpot -- such as DNS registration or embeds on customer websites.

What is not included in this migration solution i.e. what data will not be brought over?

Their goal will be to minimise the type and amount of data that will not be migrated to the EU Data Centre. There may be certain items that the customer will need to manually reconfigure, such as resetting their domain for example or reauthorising integrations. As they move closer to enabling existing customers to migrate to the EU Data Centre, they will highlight any risks related to data loss associated with the migration process.

What are the benefits of data migration to our clients?

The primary benefits of migrating data for clients are:

It will allow you to store data in the EU
It will improve latency and reliability for customers who are far from the US

Why is this happening now?

HubSpot's European customers have been asking for regional data storage for a few years, and the importance of this has increased as regulations have changed. With a regulatory landscape that can change quickly and strong cultural norms around privacy, customers feel safer and more stable with in-region data storage. Additionally, serving customers with data storage in their region improves both reliability and latency.

For many customers, not storing their data in the EU increases friction in their sales and partnership conversations. Their new EU Data Centre will allow these customers to reduce worry and risk associated with non-compliance and cultural norms, and get back to focusing on their jobs.

What are the implications for customers not migrating their data?

Transfers of HubSpot customer data from the EU to the US are still covered by the SCCs in our Data Processing Agreement, regardless of what data centre a customer uses. Customers should work with their own Legal representatives to advise on their unique situation. Customers will see no change in their current product performance and will continue to have their data hosted in the US.

Are there additional data centres planned for other regions?

At present, they don’t have any immediate plans for additional data centres.

When should I consider migrating my data? What are the criteria for me to decide if I should move?

For existing customers, the ability to migrate data to the EU Data Centre will be available starting in 2022. You should work with your own Legal and IT representatives to understand if this is a good fit for your company.

My business is not based in the EU or the US. Should I migrate my data or will you have a data centre open in my area?

At present, they are unable to state whether or not they will have a data centre open in your location.

The decision as to whether or not you migrate your data to the EU Data Centre should be based on your own HubSpot implementation and advice from your own Legal representative and/or risk assessments.

Additional information about the migration process will be available in 2022.

What third party sub-processors will be used to support the data centre?

A full list of supporting technology can be viewed under Annex 4 of the HubSpot Data Processing Agreement.

Will training be available to me on how to migrate?

When migration is available, HubSpot will support customers throughout this process. They will keep their customers updated with more information as plans evolve.

How will I be alerted that migration is ready?

They will actively alert all customers that the migration is ready. You can check this page regularly for the latest updates and progress. However, when the migration is available to you, you will be notified.