In the fast-paced world of academic admissions, ensuring smooth operations and maintaining personalised communication with prospective students is crucial. HubSpot's latest feature updates offer a range of tools designed to streamline workflows, enhance data management, and improve communication. Here’s how these updates can make a difference in educational institutions.
The new Workflow Health Tab provides a summary of potentially problematic and unused workflows. For admissions teams, this feature is invaluable:
Identifying Issues Before They Impact Students: By spotting problematic workflows early, the team can resolve issues before they disrupt academic operations or delay student communications.
Optimising Active Processes: Removing unused workflows optimises the system, ensuring that only important, active processes are running. This leads to faster, more efficient operations, particularly during critical admissions periods.
Enhancing Organisation and Efficiency: Analysing workflows helps the both marketing and admissions teams maintain a more organised system for handling tasks like sending automated emails, which are crucial for prospective student engagement.
Maintaining accurate student and parent records is essential for any educational institution. HubSpot’s Data Quality Digest helps you stay on top of data health:
Weekly Updates on Data Quality: Delivered via Email, Slack, or Bell Notifications, the digest provides insights into issues like duplicates, formatting errors, and property inconsistencies.
Reducing Administrative Workload: By automating the identification of data issues, the team can focus on higher-priority tasks such as engaging with prospective students.
Improved Communication: With accurate data, personalised communication becomes more effective, helping students and parents receive the right information about admissions, deadlines, and application status.
The ability to set unique sounds for different types of notifications ensures that you can stay focused and responsive:
Immediate Attention for Urgent Tasks: Distinct sounds for important notifications like enquiry forms or chat messages help teams prioritise their day effectively.
Enhanced Engagement: By quickly recognising important notifications, staff can ensure prompt responses to prospective students, contributing to a smoother, more engaging application process.
With the new SMS reply management feature, admissions teams can elevate their communication efforts:
Real-Time, Personalised Conversations: Engaging with prospective students through SMS allows for quick, personalised responses, helping students feel more connected to the university.
Improved Application Completion Rates: Timely SMS responses increase the likelihood of students completing their applications and choosing the institution.
Unified Communication: All SMS interactions are recorded in HubSpot, ensuring consistent communication across multiple channels and providing a comprehensive view of each student's journey.
5. Custom Metrics with the New Statistics Card: Tracking Key Data (Free – Ent)
The new Statistics Card allows admissions teams to track custom metrics on CRM records:
Automated Metrics for Timely Interventions: The team can easily identify applicants who may need extra assistance, allowing for earlier interventions and ensuring students don’t face delays in the admissions process.
Tailored KPIs: Custom metrics ensure that the team is monitoring the most relevant data points, helping them allocate resources effectively and make data-driven decisions.
The Allbound Timeline Card offers a calendar view of student interactions, providing you with a clear snapshot of activity:
A Clear Overview of the Student Journey: The calendar visualisation helps admissions teams stay on top of each prospective student's engagement and follow-ups, ensuring no opportunity is missed.
Increased Efficiency: With all activities displayed visually, you can quickly assess where a student is in the application process, reducing the need to sift through extensive records.
Proactive Communication: The timeline also helps teams identify gaps in student activity, enabling them to reach out proactively and maintain engagement.
7. Ticket Lists: Efficient Management of Enquiries (Free – Ent)
The new Ticket Lists feature offers help for managing enquiries and support tickets:
Automating Routine Tasks: Admissions teams can streamline enquiry handling by automating routine tasks and prioritising high-impact tickets.
Data-Driven Decisions: Integration with reporting tools provides valuable insights into team performance, allowing managers to identify areas for improvement.
Custom Views for Focused Support: Tailored ticket categorisation allows team members to focus on specific applicant needs, ensuring attentive support and quicker response times.
8. Lead Scoring: Identifying and Prioritising Top Prospective Students (Pro & Ent)
The revamped lead scoring capabilities offers a powerful tool to manage your applicant pipeline more effectively:
AI-Assisted Scoring for Accurate Predictions: By leveraging AI, admissions teams can more accurately predict applicant behaviour and focus on the most promising leads.
Engagement and Fit Scoring: These new scoring metrics allow teams to target students who are both highly engaged and aligned with the university's ideal applicant profile.
Real-Time Insights: The contact lead score CRM card provides a detailed view of an applicant’s score, recent activity, and key behaviours, allowing councillors to make informed outreach decisions without having to sift through multiple data points.
HubSpot’s latest updates offer transformative tools for educational institutions, particularly in streamlining admissions processes and improving communication with prospective students. By optimising workflows, automating data management, and enhancing engagement through SMS and lead scoring, admissions and marketing teams can create a more efficient, responsive, and personalised experience for applicants, ultimately helping to increase enrolment and student satisfaction.
Embrace these features to ensure your admissions process is running at its best, allowing you to focus on what matters most: building strong relationships with future students.
Stay tuned for our August HubSpot updates for Marketing and Admissions!