HubSpot's new seat-based pricing

On March 5th 2024 HubSpot updated their pricing model to a seat-based model and introduced new seat types to all all Hubs and subscription tiers for new customers —Starter, Professional, and Enterprise. With this change, they have removed seat minimums for Sales Hub and Service Hub and introduce the Core Seat and View-Only Seat.

In this blog I will break down the seat types, what they mean and the types of roles that will fit into each of them.

Seat types

Find below a breakdown of these seats to help identify who in your team may need one. When we see 'Sales' language, some providers may refer to this as Admissions within education.

 

What does this mean?

 

The new pricing model is designed for customers to:

• Effectively scale and Pay as they grow with the new View-Only Seat and no seat minimums for Sales Hub and Service Hub, giving customers more flexibility over portal access and greater control over their total cost of ownership. 
• Connect their teams through access to HubSpot's Smart CRM with the new Core Seat. With HubSpot's Smart CRM, teams have one central source of truth to understand the customer journey across marketing, sales, and service.
• Drive effectiveness with an AI-powered Smart CRM that unifies data for faster workflows and richer customer context. And with AI capabilities embedded across the engagement Hubs—such as creating content, forecasting revenue, and generating reports—go-to-market teams can deliver even more value, faster.

These updates are designed to provide flexible subscription options that scale with businesses. Giving customers greater control over their total cost of ownership and helping businesses get started—and grow better—with HubSpot.

There will be no immediate impact to current customers*.

• Marketing team - Core seats (paid)
• Admissions team - Sales seats (paid)
• SLT just viewing reports - View-only seat (free)
• Academic staff just viewing incoming student info - View-only seat (free)
• IT / Operations team - Core seats (paid) or Service seats (paid) - depending on which functionality they require
• Support rep who manages incoming web, phone, and chat tickets (customer service) - Service seat (paid)
• CRM administrator/manager - Core seat (paid)
• CEO/CMO/CFO - that usually need to view portal features, reports, and dashboards but  don’t need to work within HubSpot. View-only seat (free)

I hope this blog article has helped break down HubSpot's seat-based pricing model. Click here for further information on the new pricing model

*HubSpot intends to share additional details on migration timelines directly with existing customers in March 2024. 

If you would like to learn more about each of the packages, seat types and which one would be best for your organisation, then don't hesitate to book a call with one of our team members using the button below.