Artificial Intelligence isn’t standing still; and neither is HubSpot.
New AI tools, features and capabilities are being released at pace, reshaping how marketing, admissions and engagement teams work day to day. That’s why we’ve refreshed and relaunched HubGem’s HubSpot AI Masterclass - ensuring education organisations can stay up to date, work smarter, and get real value from HubSpot’s ever-evolving AI toolkit.
At HubGem, we work exclusively with education organisations. We see first-hand where AI can add value, and where it needs careful, practical application. This masterclass has been updated to reflect the latest HubSpot AI developments and the real challenges education teams face.
Because staying relevant matters, and using AI well matters even more.
AI is no longer a “nice to have” in HubSpot, it’s becoming embedded across the platform. Tools like Breeze Assistant, Customer Agent and Content Agent are already transforming how teams create content, manage enquiries, support families and report on performance.
But with rapid change comes risk:
Teams feel overwhelmed by new tools
AI features go unused or are misunderstood
Automation is introduced without strategy or governance
Opportunities to save time and improve experience are missed
We relaunched this masterclass to solve those problems, not with hype, but with clarity, confidence and control.
This isn’t about chasing every new feature.
It’s about understanding what’s changed, what’s useful, and how to apply it responsibly within HubSpot.
The HubSpot AI Masterclass is a structured, practical programme designed specifically for education organisations using HubSpot.
Over six weeks, you’ll explore:
We tailor these three weeks to only explore the agents relevant for you
Deep dive the out of the box functionality, and how to customise the agents
The following two weeks focus on the assistants in HubSpot
We will explore the options for using different assistants for your process
You will also learn how to build your own custom agent from scratch
The final week is to support you with setup or testing of your new AI tools
Answer any questions you have along the way or during testing
This masterclass isn’t generic AI training.
It’s delivered by Olly Featherstone, HubGem’s AI Lead and HubSpot for Education Consultant, and shaped by our experience supporting schools, colleges, universities and training providers every day.
We understand:
Safeguarding and data sensitivity
Multiple stakeholders across marketing, admissions and leadership
Limited time and capacity in education teams
The need for practical, immediately usable outcomes
Everything we teach is grounded in real HubSpot portals, real education use cases, and real constraints.
Because AI and HubSpot continue to evolve, so does this programme.
You can:
Join the masterclass as a standalone programme
Add it alongside Full Works or Enterprise Onboarding
Use it to upskill teams already live in HubSpot
Revisit AI strategy as your portal matures
Each week includes:
A 1-hour live training session
Technical support or Q&A
Practical guidance you can apply immediately
Investment: £1175 + VAT
We don’t just teach HubSpot.
We help education organisations use it well.
HubGem is proud to be:
The world’s most experienced HubSpot partner for the education sector.
Our AI Masterclass reflects that experience, balancing innovation with responsibility, automation with empathy, and efficiency with trust.
If you want to:
Stay up to date with HubSpot AI
Use AI confidently and responsibly
Save time without compromising experience
Ensure your team actually adopts what HubSpot offers
This masterclass is designed for you.
AI in HubSpot is moving fast.
Your understanding of it should too.
If you’d like help deciding whether this is right for your team, or how it fits alongside onboarding or support, just get in touch, we’re always happy to talk it through.