If you’re working through the Amplify stage of the Loop Marketing Framework, your priority is simple: increase discoverability. You’ve already created valuable content, now it’s time to scale it, optimise it, and make sure your ideal audiences actually see it.
HubSpot’s new Marketing Studio, which replaces the old Campaigns tool, is designed to help education marketing teams do exactly that.
Below is a quick, practical walkthrough of what’s changed and how you can use Marketing Studio to amplify your reach across every channel.
HubSpot Marketing Studio is a refreshed planning and coordination space where you can manage all of your marketing activities in one place. It brings together your campaigns, content plans, tasks, and collaboration tools so you can scale your marketing more effectively.
For education organisations juggling multiple channels, tight deadlines, and small teams, it provides a much clearer, more flexible way to plan and optimise your marketing.
One of the biggest upgrades is the new Canvas view. This interactive, digital-whiteboard-style space makes it easy to:
Brainstorm ideas and campaigns
Add sticky notes to capture inspiration
Drop in cards for channels like social media, email marketing, blogs, ads, or landing pages
Attach existing content for review
Create new content directly from the Canvas
This view is ideal for planning at scale, especially if your team collaborates across marketing, admissions, and senior leadership.
SEO tip: If you’re planning content around specific keywords (e.g. “independent school admissions marketing” or “CRM for colleges”), you can visually map where each keyword fits across your channels.
HubSpot knows different teams plan in different ways, so Marketing Studio includes several view options:
Perfect if you like to plan by date. It helps you keep a consistent publishing rhythm and coordinate campaigns around open days, enrolment cycles, or key term dates.
Similar to Trello, this view allows you to move content through stages such as “Ideas”, “Creating”, “Scheduled”, and “Live”. It’s brilliant for keeping complex education marketing campaigns on track.
For teams who love structure, the Table view offers a spreadsheet-style layout showing all your assets in one place.
These multiple perspectives make it easier to plan multi-channel campaigns with confidence and keep everyone aligned.
Once you’ve planned your content, the real magic happens in the Performance tab. This is where you can:
See which channels are driving the most engagement
Review top-performing posts and pages
Spot opportunities to repurpose or improve existing content
Identify trends in parent or student behaviour
Make decisions based on real engagement data
For schools, colleges, and training providers, having this clarity helps you invest time where it matters most.
Marketing Studio isn’t just a redesign - it’s a shift towards more intelligent, scalable marketing. For busy teams in the education sector, it provides:
A centralised space for campaigns
More efficient collaboration
Better visibility of what’s working
Time savings through smarter planning
A clearer path to amplifying content and reaching more of your ideal families or learners
If you’re focusing on scaling your marketing impact, HubSpot’s Marketing Studio gives you everything you need to amplify your content and improve discoverability. Whether you're planning open day campaigns, enrolment drives, or always-on communications, this tool helps you stay consistent, organised, and truly data-driven.
If you’d like help reviewing your current marketing setup or making the most of Marketing Studio, the HubGem team is always here to help.