In today’s fast-paced world, education organisations like schools and universities face a competitive landscape to attract and enrol students. The admissions process is now crucial for showcasing value and building connections. To meet changing expectations, many institutions are using AI to streamline admissions and improve the student experience. HubSpot’s AI tools, Copilot and Breeze, could transform how admissions are managed. This blog explores how these tools can reduce workloads, enhance personalisation, and create an exceptional experience for prospective students.
The Challenges in Admissions Today
The admissions journey is no longer linear. Students today expect personalised interactions, quick responses, and seamless communication across multiple channels. At the same time, admissions teams are often overwhelmed by administrative tasks, lengthy application processes, and the pressure to meet enrolment targets.
Key Challenges:
HubSpot’s Copilot and Breeze tools directly address these challenges by automating repetitive tasks, enabling personalised communication, and providing actionable insights.
One of the biggest hurdles for admissions teams is managing administrative work. HubSpot’s Copilot tools can automate routine tasks such as:
For example, with AI-powered workflows, Copilot can automatically:
This automation reduces manual workloads, giving teams more time to focus on engaging with prospective students.
Timely and personalised communication is vital during the admissions process. HubSpot’s Breeze content agent is a game-changer when it comes to drafting and optimising communication.
Breeze can analyse student inquiries and suggest email drafts tailored to the tone, intent, and content of the query. For instance:
➡️If a student asks about scholarships, Breeze can craft a detailed, empathetic response outlining available options and next steps.➡️Real-Time Chat Support with Breeze integrated into a school’s website, means prospective students can receive instant answers to common questions like:
If the query requires human intervention, Breeze can escalate it to an admissions colleague while providing context to ensure a seamless handoff.
HubSpot Copilot excels in analysing data to uncover insights that admissions teams can use to deliver personalised experiences.
Copilot tracks how prospective students interact with your website, emails, and events. Using this data, it assigns an engagement score, helping teams prioritise leads that are most likely to enrol.
With AI insights, admissions teams can personalise outreach based on individual interests. For example:
Attracting the right students often starts with effective marketing campaigns. Both Copilot and Breeze integrate seamlessly with HubSpot’s marketing tools to ensure campaigns are optimised for success.
Creating compelling blog posts, social media posts, and email campaigns can be time-consuming. Breeze simplifies this by generating high-quality content tailored to your audience. For instance:
With Copilot, you can run A/B tests to determine which campaign elements (such as subject lines or visuals) perform best. The AI provides actionable recommendations to improve future campaigns, ensuring your message resonates with prospective students.
Tracking the progress of applications and following up with students at the right time can be challenging. Copilot’s AI-powered dashboards offer real-time visibility into every stage of the admissions pipeline.
Copilot can trigger automated follow-ups based on key milestones, such as:
These timely, automated touchpoints ensure no student feels neglected during the admissions journey.
Using historical data, Copilot can predict the likelihood to convert and help teams focus on students who are most likely to enrol. This insight enables better resource allocation and targeted engagement.
Admissions events like open days, webinars, and information sessions play a crucial role in converting inquiries into applications. HubSpot’s Copilot event management tools can simplify and enhance these events.
Copilot can help admissions teams:
Following up after an event is essential to keep prospective students engaged. Copilot can automatically:
By streamlining event management, Copilot ensures that institutions can maximise the impact of their admissions events and continue nurturing student relationships.
Adopting AI tools like HubSpot Copilot and Breeze isn’t just about improving efficiency, it’s about meeting the expectations of modern students and families.
Key Benefits:
Ready to transform your admissions process? Here’s how you can begin:
We are offering an AI masterclass onboarding package, where we will run through the key AI tools you need to know, and help train the team on how to use them. We will also be on hand to help with implementation of any of the tools should you need it.
The admissions process is a critical opportunity for education organisations to build trust, showcase their unique offerings, and foster meaningful relationships with prospective students. By leveraging AI tools like HubSpot Copilot and Breeze, institutions can streamline operations, enhance personalisation, and deliver a student experience that stands out in a competitive market.th students and helping them embark on their educational journey with confidence.
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