Free ebook: Generating inbound leads in education

Do you work in education marketing or admissions? We are delighted to share with your our new eBook. A comprehensive beginner's guide to inbound lead generation.

Download our eBook to find out about:

• Defining a Lead
• What online lead generation is
• Why you need lead generation
• How you qualify someone as a lead
• How you generate leads
• Why inbound lead generation is so effective

As well as loads of benchmarking statistics and insights from across sectors.

We hope you find it useful!

What is the inbound methodology?

Inbound is all about providing your prospects and customers with what they need, when and where they need it. Providing as much value as possible at every stage of their journey with you.

What does this mean for education marketers?

In education, inbound marketing is about attracting students (and their parents) to your school or college by creating valuable content and experiences tailored to them. It's about solving problems for your customers and personalising their experience from stranger to enquiry and beyond.

The ultimate purpose of inbound marketing is to attract new prospects, engage them with insightful and relevant content, and delight them with a high level of service; all without annoying or interrupting them.

What does this mean for admissions?

The customer experience does not end when a prospect enquires, signs up for an open event, or applies to study at your school or college. Admissions teams should continue to provide the highest level of customer experience to students moving through the funnel. Continuity of this experience is key, and although marketing and admissions teams in schools and colleges can be separate, it is important to remember that the prospect is not on two separate journeys - this is one process for them and we need to make sure our communications reflect this.