Free digital Professional Development for your marketing team

Professional development is crucial to finding (and keeping!) the best people for your marketing teams in education. With digital skills in such high demand across all industries, here are some great free courses and certifications to keep your teams up to date with their digital marketing knowledge.

HubSpot offer hundreds of free online learning resources to bring the latest advances in digital marketing, sales and business to your teams. Ideal for employees who are looking to grow their skills, stay up to date and learn in a flexible way to suit your business needs.

From social media to sales, marketing strategy to artificial intelligence, and web design to automation workflows; HubSpot Academy contains loads of lessons, courses and certifications that can all be accessed online. 

HubSpot Academy certifications, developed by the Academy's students and teachers, are translated into four languages and are now a recognised digital qualification around the world. 

The courses are split into bite size lessons complete with accompanying video and transcript, catering to different types of learning style. We find the playback speed button a great feature too for watching video content at a speed that suits your information intake!

Our top pick of HubSpot Academy free courses for those within the Education Sector - both in Admissions and Marketing - are:

• Email Marketing Certification 
• Content Strategy Course
• Digital Ads Training Course

I have personally enjoyed hours of e-learning, and highly recommend the 'creating a frictionless sales process' certification. The social media certification is also incredibly useful for education marketing and is frequently updated with the latest developments on social media platforms, offering an in-depth course lasting nearly 5 hours.

Education is well known for offering a wealth of professional development for academic staff; the HubSpot Academy is a great solution to providing digital up-skilling to your support and marketing staff.

There are lots of ways that HubSpot can help your school, college or university. Get in touch for a free initial consultation with HubGem to see how we can help you implement HubSpot for education and reach your student recruitment goals.