Stop Guessing, Start Measuring: The ROI strategy for Training Providers

Unlock the hidden potential of your apprenticeship recruitment with HubSpot. Learn how to streamline your sales processes, enhance learner recruitment, and gain a competitive edge through effective ROI measurement.

Maximising Learner Recruitment Through Deal Pipelines

For apprenticeship training providers, learner recruitment is a critical component of success. HubSpot's deal pipelines offer a structured way to manage this recruitment process. By tracking each learner's journey from initial contact to enrolment, you can ensure no prospective learner falls through the cracks.

Deal pipelines also allow you to customise stages according to your unique recruitment process. This not only optimises and streamlines your team's work, but it also provides clear visibility into where each learner sits in the journey, enabling your sales and marketing teams to focus efforts where they are most needed.

Centralising Company Information and Target Accounts

HubSpot enables you to centralise all your company information and target accounts in one place. This centralisation streamlines data management and ensures that your teams can access the information they need quickly and efficiently.

For apprenticeship training providers, having one place to see all companies that you work with, and to engage with your B2B prospects, gives your teams the time to focus on what matters - the meaningful conversations that lead to new partnerships and attract new learners.

By having a holistic view of your target accounts, your sales teams can tailor their approaches more effectively and spend time doing what they do best, without being bogged down with administrative tasks.

Having a single, unified system for all of your data facilitates better collaboration between departments, ensuring that everyone is aligned and working towards the same goals. It also eliminates data silos, ensuring that every piece of information is accessible and up-to-date. This is particularly important for reporting and analysis, as it allows for more accurate and comprehensive insights.

The Importance of Reporting on ROI for Senior Leaders

Effective reporting is crucial for senior leaders who need to understand the return on investment (ROI) of their training programs. HubSpot's reporting tools provide detailed insights into various aspects of the recruitment and sales process, enabling leaders to measure performance accurately.

These insights help in identifying areas of improvement and allow leaders to make data-driven decisions. Regular reporting also keeps everyone accountable and ensures that the organisation is continuously working towards its strategic objectives.

Training providers operate in a competitive market and with clear visibility on customer and prospect data within a CRM, leaders can make informed decisions that put them ahead of the competition and drive better outcomes - attracting and engaging more learners and employers. Generating a better return on any marketing spend, and providing a better experience to those that they serve.

To further illustrate the power of HubSpot's reporting capabilities, we are excited to introduce a series of insightful images from a leading training provider. These visuals will showcase key metrics such as the total number of gated content form downloads from last month, broken down by form, and the same data presented year-to-date for the business. Additionally, you'll find compelling ROI insights, highlighting how many individuals with deals have emerged from these downloads, alongside the revenue generated by these deals. Importantly, this data is not just a count of deals but focuses on individuals who have secured deals, offering a deeper understanding of the impact. The reports will also detail revenue by specific qualifications paid for, providing a comprehensive view across all deal stages, with a particular focus on those in the 'won' stages. These images will serve as a valuable resource for training providers looking to optimise their recruitment strategies and maximise their ROI.

ROI 1 ROI 2

Total gated content form downloads a month

ROI 4
Total gated content form downloads YTD

how many of these people now have deals (no time filter on these reports)
(important to note that these are specifically looking at people with deals, not a count of deals themselves)