Content Ideas for the NonProfit Sector

With the ever-changing landscape of the digital world, marketing has changed from where it was even last year. In this technological age and with social distancing restrictions - in place due to the COVID-19 pandemic and looking set to be here for a while - traditional marketing approaches are becoming less useful. That is why it is very important to create a strong content marketing strategy that will engage with your donors and create conversions.

General Content Ideas for Nonprofit Organisations

1. Monthly Newsletter
Creating a monthly e-newsletter to be emailed out to donors is a great way to keep them updated on what is happening in the organisation. But coming up with new and exciting ideas to put into your newsletter can seem daunting. Here are a few to get you started:

Sponsor spotlight
Milestones this Month
Hints and Advice (Varied depending on organisation)
Call for Donations
Questions from Followers

The main thing to think about having in your newsletter is what you are working on at the moment and how fundraising has helped this.

Keep true to who your charity is and who you are helping. Make sure you make the newsletter sign-up clear and easy for your audience to see on your website and social media pages.

2. Social Media Challenges
Online challenges are always a fun way to get audiences to not only be a viewer of your content but an active part it.
Remember the Ice Bucket challenge everyone did? Well, that global trend was all done in the name of raising awareness and money for ALS (Amyotrophic Lateral Sclerosis). Creating a simple challenge that is easy for participants to share on their social media will increase audience engagement drastically.
Make sure to keep it simple so people will be keen to take part and use a simple hashtag that people can use on their posts. Compiling these into an Instagram story is a great way to archive this content and share on your own pages.
3. Meet the Workers

Putting personality into non-profit marketing is crucial. The work that charities do directly impacts many lives. So creating these continued personal connections with people through your content will communicate the ethos behind your organisation.

One way to do this would be to create profiles on volunteers and other workers for the charity; detailing what they do and what they love about working with your organisation. This could be done through video marketing, social media posts, or a written blog piece.

However you decide to produce these, make sure you allow the profilers personality to come through and celebrate their achievements with the organisation

4. Sharing your Annual Report

Most nonprofit organisations will have investors and donors that they report too. As part of this, often charitable organisations form a report giving a transparent view of :

where their funding has come from
how it was used
other key information on the charity’s achievements
Since your organisation will likely already be continuously updating this report throughout the year, why not jazz it up visually and release the report publicly?

There are lots of great online report templates for you to use that will take out any extra design work too. Making your report engaging and visually exciting is very important along will accurate information, creating a continuous relationship of trust between you are your potential donors.