CRM integrations you need to connect all your business software systems

Those working within the non-profit sector often find that their marketing, sales and membership processes require their teams to jump from one piece of software to another - pulling data from one system and having to input it into another.

These tasks are time consuming and mundane, stretching the time (and patience) of often already small departments. Luckily, with integrations it is possible to bring all your information and data from across multiple pieces of software into one central location.

What are integrations?

Integrations are a complex topic to understand. So, let’s simplify the concept with the help of an analogy we can reference throughout this guide. Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Integrations kind of work like this — I’ll explain more as we go.

Integrations connect your software to third-party applications so they can share information with each other. They share data from one system to the next which provides you with more features and options while using your software.

Why use integrations?

Integrations solve and simplify your need for new software as your Marketing, Sales and Membership processes grow and evolve. They allow you to keep the system you’re currently using by simply adding connections to third-party applications to enhance system functionality and provide additional features you may need but aren’t able to build within your software.

By leveraging integration connections across your systems, you can power your business to achieve a much wider range of tasks on your software as you enhance its functionality. This is especially helpful as you expand since your needs are bound to change.

Who needs integrations?

Integrations are helpful tools for virtually every business, no matter the size or industry. There are integrations suited for every type of company (startups, SMBs, and enterprise companies) with any purpose (advertising, analytics, or content).

For those working in non-profits, integrations are going to give greater insights for your staff, volunteers and donors. When systems are integrated, users are able to access more data, get a more complete view of what is happening, and work at a higher level.

Integrations enable the people who are using these integrated systems to access data more efficiently and thus doing their job more effectively. For example, integrations which allow for real-time updates to data will allow for membership teams to have an up-to-date record of an individual member's signup journey at all times. Additionally, this provides more value for your members.

How do you get integrations?

Integrations are almost always located in some type of marketplace, where customers can review and browse all of their options. The HubSpot Integrations & Application Marketplace is an example of this. Their marketplace allows visitors to search and learn more about the various integrations and their functions, and then connect HubSpot to their integration of choice.

Integrations via APIs

API stands for application programming interface. An API is an interface that software uses to receive information (whether that’s data, servers, applications, etc.).

All of the integrations we’re going to discuss below are built on APIs. By building integrations on APIs, you can connect your integrations to your software and use them in tandem with one another. The integration allows for the flow of information to and from apps and devices in real time — APIs allow them to talk to one another.

Integrations to use in non-profits

Table of contents (click to skip to the integrations you're most interested in)

Advertising Integrations
ABM Integrations
Analytics and Data Integrations
Calling Integrations
Connector Integrations
Content Integrations
Customer Success Integrations
Ecommerce Integrations
Email Integrations
Event and Webinar Integrations
Lead Generation Integrations
Sales Integrations
Social Media Integrations
Video Integrations

Advertising Integrations

Advertising integrations help you market to and reach your target audience. Data about the success of your ads and/ or the leads obtained from them is automatically added to your HubSpot CRM so you can learn more about the people who interact with your ads and nurture them into customers.

Facebook Ads -The Facebook Ads integration allows you to connect your Facebook Ads account to HubSpot. This integration gives you the ability to attribute your ads directly to the contacts who interact with them. It also allows you to review real data about which ads impact your bottom line. This simplifies the reporting process for all of your Facebook Ad efforts.

AdRoll - Different businesses and products have various buyer personas. The AdRoll integration gives you the opportunity to create personalised retargeting ads for different lead segments in your HubSpot contacts. You can personalise several parts of the ads, such as content and formatting, that will best relate to your prospect. This allows you to focus on your audience’s attributes so you can effectively reach your prospects — you can gather intricate details about your prospects from your CRM via the integration so you’re able to successfully retarget them.

InstaPage - If you’re not a developer, creating your website’s landing page might sound like an overwhelming task. The Instapage integration provides a straightforward option for anyone who wants to create and personalise their landing page and then send lead information straight to HubSpot. These details are automatically placed under the associated contact in HubSpot for you— meaning, there’s no need to perform this transfer manually.

ABM Integrations

ABM stands for account-based marketing. These integrations help you leverage your account and audience data so you can tailor your messaging, CTAs, and marketing strategies to close deals and attract customers.

OrgChartHub -The OrgChartHub integration allows you to efficiently build customer organisation charts without ever leaving HubSpot. You can create customer organisation charts while in HubSpot so you’re able to easily identify unknown contacts, visualise key stakeholders, and customise your sales personas without manually sending any of this information back and forth.

CaliberMind - With the CaliberMind integration, you’ll be able to look at your cross-channel account engagement and create alerts for your reps about which deals they should focus on closing to meet quota. The integration takes your contacts directly from HubSpot and automatically matches them to their associated accounts so you don’t have to.

Metadata - The Metadata integration provides account-based advertising services. You can automatically identify specific target accounts and contacts from HubSpot to create personalized advertisements at scale to help you close more deals and reach your target audience more effectively.

Analytics and Data Integrations

These integrations help you measure your success across a number of analytics platforms. You can look at your data in different ways and ensure all of this information is well-organized in HubSpot so your team can review it at any time. These integrations help you learn more about which of your efforts are working and which ones need to be modified.

Databox - With the increase of remote employees across businesses and the number of people who access their work while on-the-go, having the ability to review and manage your key performance indicators (KPIs) from anywhere can be quite helpful. The Databox integration provides you with access to all of your analytics data in HubSpot from a wide variety of sources including Google Analytics, SEMRush, mobile, desktop, Facebook, and more.

Hotjar - In a world where many website visitors are uninterested in completing forms and providing their personal information, Hotjar is a great way to learn about who your visitors are and what they’re looking for on your site. The Hotjar integration gives you insight into who your website and mobile visitors are and what their needs consist of directly from HubSpot.

Klipfolio - The Klipfolio integration shows you your most important metrics in real-time and creates easy-to-read dashboards in HubSpot so you can track and analyze performance across all of your platforms from one location. This allows you to improve your data transparency and reach your targets faster.

Calling Integrations

Whether it’s a meeting with fellow employees or your prospective and current customers, calling integrations will make all phone and video call interactions simple. Your contact’s information and details about the call will be recorded in HubSpot for easy access. This also provides sales reps and support team members with the necessary background information to assist the prospect or customer appropriately.

UberConference - With UberConference, it takes just seconds to schedule your meetings with colleagues and prospective customers so you can focus on tasks that require more attention. The integration allows you to schedule meetings quickly and easily without ever having to leave your HubSpot portal.

Aircall - Phone calls remain one of the most effective ways to interact with your prospective and current customers. Whether it’s a sales or support call, the Aircall integration allows you to manage your call flows and attentively assist your leads and customers all within HubSpot so your contact’s information lives in one, central location.

CallRail - The CallRail integration is a call tracking and analytics system which allows you to customise segments and actions based on your specific calls with prospects and customers. All of your call and text data will automatically be added and organised in HubSpot under the associated contact so you don’t have to manually enter any data.

Connector Integrations

Connector integrations provide you with access to dozens of applications which sync to HubSpot to save you time and add functionality. Some connector integrations offer a wide range of applications and some have more specific types of applications. Additionally, some connector integrations can assist in creating a custom integration to suit your needs.

Automate.io - The Automate.io integration connects to HubSpot to give you access to over 80 applications. By syncing with these apps, you’ll be able to transfer data to them to create customised integrations so you can manage all of your data in a way that works for your business all within HubSpot.

Zapier - The Zapier integration allows you to automatically connect your software to over 1,000 applications. It links your apps to HubSpot for you in just a few clicks to save you time. There’s no coding required and your apps will be able to begin sharing data in an easy-to-read workflow format in your HubSpot portal.

PieSync - The PieSync integration provides real-time, two-way contact sync. This means every time you add a contact to HubSpot, it automatically syncs to an application (such as Google Contacts or Outlook), and vice versa — you don’t need to worry about any importing or exporting, expediting and simplifying your contact syncs.

Content Integrations

Content integrations help you create, design, and share custom content for your website. They also help you learn about who’s interacting with the content and how they’re interacting with it. That information is then synced to HubSpot so you can organise it and add it to specific contacts.

Beacon - If your website has a collection of blog posts, the Beacon integration might be a good option for you. The integration ensures your content looks professional and allows you to drive more leads by getting more value out of your existing content — it connects to HubSpot to automatically convert your blog posts into downloadable content such as eBooks.

briX - The briX integration connects to HubSpot so you can design and personalise web pages for your site. You don’t need a background in web design or coding to create beautiful pages — the drag-and-drop template and 100+ customisable features make it easy to organise your content in any way you choose. This integration is ideal for easily designing and personalising web pages directly from HubSpot.

Belch.io -bCustomised landing pages, web pages, and emails provide a professional look and feel for your visitors, leads, and customers while interacting with your business online. The Belch.io integration connects to HubSpot so you can personalise and brand all of these things in just minutes. It’s a great option for anyone without a background in coding or web development who wants to design and customise their site pages and emails to complement their brand all from HubSpot.

Customer Success Integrations

Customer success integrations connect to HubSpot to make your internal and external interactions with employees (cross-team) and customers straightforward. They simplify communication and help you share information and/or data when you need to.

Slack - The Slack integration is a digital workspace and communication tool that allows you to connect and talk with your team members. The integration is ideal for team collaboration and coordination from anywhere. By connecting the integration to your software, you can use Slack’s and HubSpot’s features in either the application or the software so you don’t have to waste time toggling back and forth — the same information will be found in both locations in real time.

Zendesk - Zendesk offers a ticketing system to keep track of customer inquiries and allows you to keep details about all of your customer interactions in one place. It helps you provide consistent customer experiences among your fellow employees and customers. By connecting HubSpot to the Zendesk integration, you’ll be able to bring the work of your sales, marketing, and support teams together in a central location. It also allows these departments to communicate with each other while in HubSpot as well.

LiveChat - The LiveChat integration allows you to communicate with potential customers in real-time when they need assistance or guidance while on your website from HubSpot. Whether it’s a question about your product or the need for help in the checkout process, LiveChat allows you to walk them through the information they need to help you boost conversions and build strong relationships with prospects and customers.

Ecommerce Integrations

If you have an online store, ecommerce integrations are a great way to learn about what your customers and visitors are doing while they’re on your website. By connecting these integrations to HubSpot, you’ll know when your visitors are most frequently abandoning your site or their carts so you can create re-engagement content to regain their interest.

Shopify - The Shopify integration allows you to easily incorporate all of your ecommerce data and customer data within HubSpot. It automatically syncs customer, product, and deal information in HubSpot under the associated customer’s profile, so your entire team can view all of these details in one location. You can also create cart abandonment nurturing tactics, re-engagement ads for your website from HubSpot once you connect the integration to the software.

Typeform - The Typeform integration helps you create and design web and mobile forms for your leads. You can create contact forms, sign up forms, quizzes, and more, and all of your responses will automatically be sent directly to HubSpot so you can easily review your results and responses and compile them under the associated contact in HubSpot.

Magento - The Magento integration helps you create and send upsell, cross-sell, and reorder emails as well as develop abandoned cart nurturing tactics to boost your conversions. It automatically sends all of your customers’ ecommerce-related data, as well as emails between you and your customers, straight to their respective HubSpot contact record.

Email Integrations

Email integrations help you track a prospect’s interactions with sales reps, personalise your email automation with certain contacts, and measure the success of your email campaigns among your target audience — all from HubSpot.

MailChimp - The MailChimp integration allows you to sync HubSpot with your email service provider. You can build email campaigns and rest easy knowing the Intelligent Error Handling feature will continue engaging your contacts even if a syncing error occurs between the software and application. By connecting MailChimp to HubSpot, you’ll have the ability to automatically add contacts from HubSpot into your application’s email lists and vice versa so you never have to do it manually.

Privy - Privy helps you make more sales and turn more prospects into delighted customers. The integration uses targeted pop-up ads, banners, bars, and more to help you boost conversions and decrease page abandonment. It also automatically syncs all of your new leads from your website to HubSpot so the software can help you nurture them and convert them into customers.

Front -The Front integration is a collaborative inbox, meaning all members of your team can see and access your contacts, review deals, and see all activity history while working in HubSpot. All of these details are automatically synced in Front and your CRM. This helps you improve your customer experience and ensure it remains consistent no matter which employees your customers work with.

Event and Webinar Integrations

Whether it’s an in-person event, a webinar, an online meeting, or a video conference, the following integrations simplify every aspect of hosting an event. They allow your contacts to book meetings with you and you can update all information related to your contacts post-event or meeting in HubSpot.

Eventbrite - Eventbrite helps you use inbound marketing tactics to attract more prospects and customers to your in-person events. Once connected to your software, the integration automatically takes data from your contact lists in HubSpot to help you uncover effective ways to connect with your target audience, face-to-face.

GoToWebinar - No matter the type of event you’re hosting, the GoToWebinar integration automatically syncs all of your registrant and participant information in HubSpot under the associated contact. You’ll never have to worry about manually importing data about your webinar contacts again — instead, you’ll have more time to focus on the event itself.

Setmore -The Setmore integration simplifies appointment scheduling for you. It automatically imports your booked appointments (and information about the customer who booked the appointment) to HubSpot under the correct contact’s profile so you don’t have to do it manually.

Lead Generation Integrations

Lead generation integrations help you transition early-stage leads into delighted customers. All of your lead's information will automatically be synced to HubSpot so you can view it at any point during their buyer's journey. This is helpful to learn more about your target audience and to manage customer/member information so your membership and support teams can refer to it if needed, all from one location.

WordPress -The WordPress integration helps you optimise and align your WordPress website with the data about your prospects and admission goals you have in HubSpot. Your HubSpot account and all of your growth tools will automatically be connected to your WordPress site so you can work to attract, engage, and delight site visitors and students on your site from either WordPress or HubSpot.

Unbounce - The Unbounce integration helps you with the lead capturing and nurturing processes. You can create lead generation forms and send all data collected about your leads directly to HubSpot. At any point in time, you can take this data about your leads and use it to create campaigns. You’ll also have the ability to export any data in just seconds from your Unbounce account and share it anywhere.

SurveyMonkey - With the SurveyMonkey integration, you can create and distribute custom surveys to your prospects and customers, collect all data obtained, and view your responses within HubSpot. This is ideal because you can then segment and organise all your contacts based on their survey responses to easily manage the type of content and/or follow up they receive.

Sales Integrations

Sales integrations help you bring your sales tools, tactics, and prospects’ information together using HubSpot. You’ll be able to keep your marketing, support, and sales details in a central location for all teams to access, analyse, and refer to as needed.

HelloSign - Once connected to HubSpot, you’ll automatically be notified of any action a prospect takes on any document you send them with the HelloSign integration. Examples of the actions you’ll be notified about include when a prospect or customer receives, opens, or signs the document. Then, this activity data is sent to the contact it belongs to in HubSpot so reps know where the prospect or customer is in the buyer’s journey and how they should go about following up with them.

Salesforce - If you’re a Salesforce user, you can automatically sync all of your contacts’ information from the database into HubSpot once connected to the Salesforce integration. This allows you to work with reps to get strong lead intelligence and revenue reporting. You can mesh your marketing and sales work, content, and information so you and your team can access any information from either system at any point in time.

PandaDoc - When it comes to sales work, there are many tasks involved that don’t necessarily include the process of actually closing a deal. The PandaDoc integration automatically organizes and reviews information from HubSpot about your prospect to help you with non-selling tasks like creating and sending quotes, proposals, and contracts.

Social Media Integrations

Understanding your social media following is a huge part of successful marketing. Social media integrations help you learn about your followers, understand the type of content they interact with and share, and automate specific parts of your social media strategy.

Facebook -With the Facebook integration, you can automatically connect your school’s Facebook account to HubSpot. Schedule Facebook posts ahead of time analyse and measure post’s performance. This integration is ideal if you want to manage your Facebook marketing strategy alongside your other social media marketing strategies directly from HubSpot.

LinkedIn - By connecting your LinkedIn account to HubSpot through the LinkedIn integration, you can easily engage with your network and communicate with all of your contacts from HubSpot. You can also auto-publish your blogs and share specific content with your followers to nurture them into leads and customers. This integration is also great for tracking engagement along with all of your other social media channels and marketing efforts all from HubSpot’s social media tool.

Twitter - Schedule Tweets ahead of time, monitor Twitter streams, view Tweets and Twitter interactions of your competitors, and monitor accounts that are important to your brand from HubSpot with the Twitter integration. All information about your current and new followers will be added to your contact lists in HubSpot so everything is organised appropriately.

Video Integrations

With the rise of video and video marketing today, integrations that help you incorporate this media on your website have become quite useful. They allow you to create and implement videos on your site pages and forms as well as measure the success of your video marketing efforts.

YouTube -The YouTube integration connects your YouTube channel to HubSpot. This way, you can easily report on your video and channel success and compare this data to that of your other social platforms using HubSpot’s analytics and social media tools and dashboards.

Wistia -The Wistia integration provides you with the ability to integrate videos on your website, and then incorporate HubSpot forms with those videos to improve video engagement (and hopefully, conversion) rates. If any lead converts on a video, their information is automatically sent to HubSpot so you’ll have their video-viewing data paired with their contact details.

Promo - With the Promo integration, you can choose from over three million clips, templates, and music options to use to create a video for your site directly from HubSpot. You can easily throw in custom messaging, branding, or logos to personalise the video for your business based on a specific prospect’s needs and interests, found under their specific contact in HubSpot.

Get Integrated to Grow Better

Integrations have the power to enhance all aspects of your business. No matter the software you use to run your company, you can find integrations that can help simplify your processes, optimise your efforts, and empower your fellow employees. So, find the right integration marketplace for your software and begin connecting to the applications suited for your business needs.