Amplify your marketing: How HubSpot’s Personalisation Agent & Content Remix tool help education teams scale smarter

Once you reach the Amplify stage of the Loop Marketing Framework, your goal shifts from creating content to scaling it. You want to reach more of the right people, prospective families, learners, alumni, or partners - without losing the human touch that makes your marketing meaningful.

HubSpot’s newest AI-powered tools make this possible. Two features in particular stand out for education marketing and admissions teams: the Personalisation Agent and the Content Remix tool. Together, they help you increase discoverability, improve relevance, and scale content efficiently.

Personalisation at scale: Meet HubSpot’s Personalisation Agent

By this stage in your marketing loop, you already have valuable data and a clear understanding of your core audiences. The challenge now is delivering personalised experiences at scale.

This is exactly where HubSpot’s Personalisation Agent steps in.

Using a large language model-style experience, the agent analyses your existing data and provides a clear, actionable report on how to improve personalisation across your campaigns. It helps you answer questions like:

• Where can we strengthen messaging for specific audiences?

• How can we tailor email or social content without creating more manual work?

• Which personalisation opportunities are we currently missing?

Fully customisable to your strategy

The Personalisation Agent isn’t a plug-and-play tool; you have full control over how it works.

Within the configuration panel, you can customise:

• The prompts it uses

• The data sources it analyses

• How and when the agent is triggered

• Whether it runs automatically based on key actions

Once set up, you can open the agent at any point and find a ready-to-review personalisation report waiting for you. It’s a practical, time-saving way to bring more relevance into your communications and strengthen engagement across your marketing funnel.

Repurpose content effortlessly with HubSpot’s Content Remix tool

Scaling your content also means producing more of it - but not necessarily doing more work. For busy education teams, this is where HubSpot’s Content Remix tool becomes invaluable.

The tool takes your existing long-form content (such as blogs, landing pages and guides) and transforms it into fresh assets for different channels.

How it works

1. Choose your source content
   Selecting a blog works brilliantly, especially if it’s one of your most-viewed posts.

2. Pick up to six new content formats
   You can create:

   • Social posts

   • Emails

   • Ad copy

   • Web content

   • Short-form summaries

   • And more

   For example, you might choose to generate three social posts from a single blog.

3. Let the tool generate the content
   HubSpot instantly produces the new assets with minimal effort required. You can then review, edit, add hashtags, tweak the tone, or insert images inside the social publishing tool.

The result: consistent, on-brand, multi-channel content created in a fraction of the time.

Why this matters for education teams

Schools, colleges, MATs, and training providers often operate with lean teams and tight timelines. Scaling marketing shouldn’t mean working longer hours; it should mean working smarter.

These AI-driven tools help you:

• Increase reach without losing personalisation

• Repurpose high-performing content across channels

• Stay present on social media with minimal effort

• Improve consistency in messaging and tone

• Focus human energy on strategy, creativity, and relationship-building

With discoverability becoming increasingly important in a competitive education landscape, tools like Personalisation Agent and Content Remix give you the edge you need.

Final thoughts

Amplifying your marketing doesn’t mean reinventing the wheel. It means using the content, insights, and creativity you already have - and scaling them with the right tools.

HubSpot’s Personalisation Agent and Content Remix tool make this easier than ever, helping education teams reach more people, deliver more value, and keep their communications personal.

If you’d like help implementing these tools or building your Loop Marketing strategy, the HubGem team is here to support you.