5 reasons to use HubSpot for independent schools

In today's world, consumers commit to businesses that offer them simplicity, convenience and value. Customers have high expectations of the service and communications that they will receive and this is no different for independent schools.

Likewise, staff in school marketing and admissions departments need simplicity, convenience and value from the software that they use.

With prospective parents having their pick of a busy independent school market, the way you communicate and the simplicity of your admissions journey could be the difference between a family choosing your school over your competitors.

5 reasons to use HubSpot for independent schools

1. One system for everything - step away from a disjointed approach to marketing and admissions. Using HubSpot for independent school student recruitment means no more hopping between spreadsheets, analytics tools, social platforms and outdated MIS systems that handle pupil data. Using HubSpot will lead to better collaboration between teams and time saved navigating multiple tools.

2. Effective tracking - HubSpot shows in just a few clicks what content is working well, which of your contacts are most engaged, which social posts generated the most enquiries and what each visitor is doing on your website. You can easily see which prospective parents are opening your emails, taking actions on your site and what topics they are most interested in. 

3. Personalisation - HubSpot allows you to create web and email content that recognises its visitors’ history and customises the content they see based on what you know about them. By providing the content that an individual is most interested in, you will be more effective at converting curious visitors into prospects and prospects into enrolments. HubSpot use the analogy that it is like walking into your favourite coffee shop where the barista knows your favourite drink, greets you by your name and has everything just how you like it without you asking. Choosing an independent school is such an emotional decision, fostering meaningful relationships early into a prospect's journey will build trust in you when it matters most.

4. User-friendly and intuitive - HubSpot is renowned for its simplicity. With an accessible interface, getting every member of your marketing and admissions team to see the benefits and use the tools is easy. Combine this with education-specific onboarding/training with HubGem and your team will be equipped to see results from the moment your sign up to HubSpot.

5. Optimisation - HubSpot tools provide mobile optimisation as standard across all hosted content, making your content accessible for your prospects and your job easier when publishing! There are also a suite of search engine optimisation tools included that you can use to drive the traffic that matters to your site.

Once you start successfully implementing an inbound school marketing strategy, we can guarantee you’ll see results - more leads, more traffic, and more prospective parents showing interest - because your school is connecting with prospects earlier in their buyer's journey. You are no longer the 'best-kept secret'.

HubSpot for independent school marketing will ensure you have the tools to grow and see continued success - keeping those connections up for the long haul and turning those prospective families into enrolled families for years to come!

Want to learn more? Arrange a free education-specific HubSpot demo.